00:00
Tick tock. Tick tock. Back to them. New ad product lets brands crowdsource content. What are the details here? Tick tock's launching a new ad product called branded mission that lets brands connect with creators and crowdsource content for marketing campaigns.

00:21
You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday, May 27th, 2022. It's our marketing and advertising weekly news edition. I'm joined by Christina Yasi. Here in the flesh.

00:45
Here you are. I'm Ryan Alford, your host. Welcome to today's show. How are you? I'm good. I'm good. Yeah? Yeah. Tired, but good. What's new? I know. Just default setting. Hey, it's got a, hey, got a long weekend coming up. I know. And the sun's going to come out finally here in G Vegas. Yeah. It does look like it's going to warm up, you know, for the weekend. It's a little dreary here on the poor day. You get more and more tan every time I see you. Yes. Yes. Trying to get the...

01:11
complexion up try to go to olive level level 8 Nope, I'm I am the beacons are lit gondor calls for aid pale. Yes, that's the lord of the rings joke, but I know you You know, I get it but all that gandorf wizardry stuff Gandalf gandorf Wizards of oz, you know

01:39
Wizard of Oz I do love the Wizard of Oz, you know It did luckily didn't damage it hits Barton Berg No one listening in Spartan Berg we love you sparkling downtown Sparkle City

02:09
Yes, it's been a good week and I did see this right before we came in. Yeah. I thought it was worthy of mentioning a new cracker came out this week. I pray to hell. Half Oreo, half Ritz. I did see this. Every day we stray further and further from God. There it is. Sweet and salty Oreo Ritz. The flavor combination. Look, I'm in for it. Yeah? I love both.

02:37
And I think it sounds delicious. We may have to have like an episode of us trying those. Supposedly it's like limited edition. I don't know if we can get any, but maybe we'll have to try. Look, challenge accepted. I'll whip on to Harris Teeter right after this. See if I can find it. Oreo Ritz, yes. Chocolate on one side and, you know, that sweet. Ritz buttery cracker on the other. Yes. I love a Ritz cracker. I do love a Ritz cracker. Especially in some soup. Oh, just the whole sleeve, man. They totally like.

03:06
It turns to mush. It does. You put it in some soup, it's like, it just melts into it. And it makes it better. It makes it better. So good. Vegetable. Not as much as my grandmother making vegetable soup, you know? Yes. Yeah. Yes. We're making you hungry here on the Radcast. Hopefully you're a. It is almost lunch time here. Eat your hearts out. Been a good week? Yeah. And we've had some great stuff happening here. Yes. We recorded a great episode yesterday. We had some BTS on our Instagram. So if you don't follow us on Instagram.

03:34
Follow us at the Radcast as well. Yes, we had a recording with Mr. Rob Luna. That'll be coming up in a few weeks. Cool guy, and we had our episode with Lynx Club NFT and Costa Hansa's and Lisa Loveland. Yes, they were cool. I think we broke down in layman's terms what NFTs are. What they aren't. How useful they are. Yes, how they can be useful in practical ways more than- Not just a trend. Not just ADD apes. I mean, board apes. I mean.

04:03
Hyper apes, whatever hell apes they are. Hey, with the jokes. Yeah, I didn't have his jokes as much as like, it's the, I don't know, cynical. The stereotype. Yeah, cynical is good, there you go. Yeah, those monkeys, whatever they are. And who do we have to look forward on Tuesday? We have Tracy Doos. Tracy Doos. Tracy Doos. The queen of elixirs. Queen of elixirs. Queen of water. She's so cool. She was cool. I went down a rabbit hole on her Instagram the other day. She's very cool. Like, I did, like.

04:33
I love all my guests the same equally. They're all my children, my little babies. Yeah, joking. So these people like eat me up for lunch. But like she was cool, just very down to earth. And it was different than I expected. I expected her to be really knowledgeable, which she was. But she was just really approachable and it felt like a natural conversation. Yeah. And so she was forced, not forced. And she was just comfortable around shoes. And she talked about.

05:03
her practical ways to live, and obviously water and hydration and some stuff were built in there. But I don't know, I thought she was cool. What do you think, Nick? I know you dug, Tracy. Yeah, I did. I like the, I think they were like the nine pillars or whatever. Oh yeah. There's some good stuff in there. Yes, and Nick's like playing a little low. Nick had his shoes off like two hours later because she talked about being one with her. Nick's on a story, he's like playing it in the ground.

05:31
So stay tuned for that on Tuesday. We've got that coming up Tuesday. Yes. Tracey. Exciting. Tracy does. Sorry, Deuce. God, I just wanted to. Tracy Deuce. Deuce and don'ts. I know. Tracy Deuce was cool. So that's next Tuesday on all your favorite podcast channels. Wherever you're listening to this, go listen to her or watch the episode. Her beautiful house that we got to see in the background in California. So so cool. Very cool.

05:59
And it's been a good week. There was an announcement. I know we have some TikTok stuff later, but I did want to get to this since we didn't have it necessarily in the show notes. It was like late breaking. If we had like some late breaking news is where we'd play it, Nick. Maybe it's like something like. Nicki Minaj late breaking news. TikTok is launching live subscriptions.

06:24
So essentially, if you're a live creator, if you're going live a lot, people can subscribe to your live and they get a lot of benefits. So they get a little badge that says, you're a subscriber over there, so you get your flair, 27 pieces of flair. Oh, there's a throwback. But you also get to chat directly with the creator. That's cool. So that only the people that are subscribed get to do the live chat. A little more exclusive.

06:53
So yes, live is blowing up. If you've been following any of my reels or my TikToks lately, you would see me talking about the power of TikTok right now and how it's growth. 50% of US watchers of TikTok are over 30. This is not your kids platform anymore. So tons of opportunity. I know we've got some other creator updates as we get into the news, but live subscriptions.

07:22
on TikTok, another way to make money for creators. Nickel and dime you to death. Hey, you know, we should have a live going right now on our Radcast TikTok page. I'm not sure we have a Radcast page on TikTok. We should. Not yet. We should. Stay tuned. Yes, stay tuned. It's happening now. Did you get that note? Where's the intern? I know, right? Oh, how many things can we give the interns? Right, right. Oh, no.

07:47
But yes, that is what they're here for. And, you know, speaking of what they're here for, you can see these off camera. We don't have our wide view camera today, but our official merchandise provider, branded bills, branded bills.com. This is, I mean, the detail here. Classic. The I mean, the lines here, if you're seeing the video, this makes more sense. But I'm going to describe the patch that's on our hats for the Radcast logo is dope.

08:16
We have new colors coming, so stay tuned for that. Yes, we do. Our official merchandise sponsor, Branded Bills, BrandedBills.com. If you go to BrandedBills.com, you can use Radcast 20, get 20% off. They've got it's not just hats, folks. We've got beanies, we've got hoodies, t-shirts, you name it. They also do custom orders so you can get your custom orders in. This is not.

08:41
the cheap stuff that you get on the corner, custom mark place, it's great, and maybe you're giving out for your fundraiser, and it's like a $4 t-shirt. This is quality. This is quality, this is stuff that people keep forever as long as someone puts like, you know, watches your colors with a bleach or something. Exactly, as long as it's cared for. Yes, and they've got tons of great collections. And look, it's Memorial Day coming up. Order yourself American flag, hat, or t-shirt. They've got some cool designs, some different retro things, some blah, I like.

09:10
I like it when you mess, and people that are classic, red, white, and blue, don't get me wrong, I'm patriotic. My next tattoo is actually gonna be a flag completing my sleeve over here. But I will say I like the black interplay of grays with the flag and stuff like that. So they've got some really cool treatments of the flag and it's the time to be showing your patriotism for the country. So use Radcast 20. Yeah, you got another, I mean, you got Memorial Day.

09:40
Of course, the fourth of July. So go to Radcast, excuse me, go to Radcast.com, our website. This is where you get the quick link. This is the insider tip. Go to the Radcast.com, click on sponsors, click on branded bills. You hit the link, you don't even have to enter the code in. You're automatically dialed in for 20% off everything you order. Go visit our friends at brandedbills.com. Cool. Yeah. We do have a few social holidays, right? We do, we do. We have National Hamburger Day.

10:09
This weekend, will you be celebrating on the 28th? I think I might be. I will be. If not the 28th, maybe the 29th, we do, I see some burgers, actually we're doing Mexican Fiesta on the 29th, so we might, we probably will be having a burger on the 28th. There you go. Yes. How do you like your hamburgers? Like what do you like on them? Oh, I'm either one, I go one of two ways. Ooh. If you know what I'm saying. All hetero. But,

10:39
The uh. Keep talking, I'm fine, I'll recover. Yes. Um. So cheeseburger plain with pickles. Or load that baby up. It's like one or the other. It's like, you know, I totally appreciate like the simplicity of a cheeseburger with pickles. Of like a kids meal. Yes, yes. The kids meals, I could have the hamburger meal from McDonald's. Or.

11:07
You know, loaded up with 30 things. Totally. There's no in between. Yeah. Now don't throw just lettuce, tomato, and bacon on that thing. No, you gotta have like a fried egg in there. I want avocado, fried egg, jalapenos, a little bit of like four cheeses. I'm a mushroom and Swiss gal. Put some mac and cheese on that thing. Oh no sir. Rebuke it Lord. Yeah. I'm telling you. Yes. It's gotta be medium rare. Oh yeah. Gotta be medium rare. Oh, I'll eat a medium rare. Yep. Burger. There you go. And then we have a paperclip day. Yes. Right after that.

11:36
Paperclip day doesn't correlate at all. But there you go. Celebrate accordingly. Yeah. On a Sunday, I would always make jewelry out of paperclips. And then, of course, ringing in. Yes. A long weekend. The more important and no joke. Hey, let's remember everyone that served our country. Freedom is not free. And I tell my kids that all the time. And they're growing up that way. My my grandfather and my father served in the army. Or excuse me, actually in the Air Force, but in disservice.

12:04
and served our country. So don't forget those that died for our freedom. And even were willing to. Yes, and I think we take that for granted. You know, like I know we do, you know, like people just, it's hard to relate unless your ass had to go over and you know, climb Normandy. Like you can't appreciate it. Go watch, go watch freaking.

12:29
What's the Tom Hanks movie? Saving Private Ryan. Yeah, Saving Private Ryan. Remind yourself what that's what war looks like. Tank buster served his 50 once. So, uh, you know, I should, aren't already, like, thanking your, your men in uniform. You need to do it. Men and women. Yes. Men. People. Armed forces. Yeah, just think about that while you're celebrating this weekend. That's right. And then I have no idea. World No Tobacco Day is the next day. Yeah, just, I guess, don't smoke, you know.

12:58
Yeah, it is terrible for you. It is. Nasty habit. It is. And I'm not even judging, it's just like, ugh. Look, see I love a good cigarette. I wish it wasn't horrible for me or I would absolutely be a smoker. See, I just never got into it. Like, you know, I was gonna smoke something that was gonna have some effect. I sing too, no, I sing too much. I just think it looks cool. Like, and it doesn't, it chills me out. And kills your, it's so true. It's cause of Audrey Hepburn. Celebrities, yeah. Absolutely, you're absolutely right. World no tobacco day. There you go. So.

13:27
Don't smoke them if you get them on the 31st. Will you be celebrating No Tobacco Day on the 31st? Nick. Probably will. Solidarity. Staying with it. And with that. Off we go into the metaverse. Trends in the metaverse. So here we have it, trends in the metaverse. This is a good one here. So Microsoft is selling.

13:57
the metaverse now and it's helping make everything from robots to ketchup. Of course it is. This is interesting. You may not be ready to jump into the metaverse for fun, but it could be coming to work sooner than you think. Microsoft announced Tuesday that Kawasaki is a new customer for the tech giant so-called industrial metaverse, a fancy way of saying factory floor workers will wear a HoloLens.

14:24
Headset to help with production repairs and managing supply chains. It will use the headsets to help build robots. And the robots obviously help with all the manufacturing of all these products. Yeah. Like ketchup. Heinz is getting behind this. I know. It's insane. What do you think about this? Again, I think it goes back to what we've been talking about with the practical application of the metaverse, right? It takes it out of Roblox. Yes. I think it's fascinating. I think it's where

14:51
I think when I first heard like virtual reality and stuff like that, like the practical use of VR, it's what that is. But now, you know, the meta version, everything's kind of getting all entangled in there, depending on. Totally right. Well, you're attuned to and where your personal interests lie, really. Yeah, I just wonder. I want my crystal ball to know in 20 years, like what we're doing here. Like, is this a fad or is it like really useful? Yeah.

15:19
Well, yeah, it's it's an only time will tell, which is not. I guess it will just be evolution's it will become more useful. Right. I don't know that the genie is going back in the bottle, but. Right. What the iteration looks like in its final form. Said it will use the Microsoft industrial metaverse in ketchup factories and Boeing as manufacturing partners.

15:41
Those are two wildly opposite ends of the spectrum, aren't they? Catch up in planes. Catch up to the planes. It's not a good pun. It's not a good pun. It's not a good pun. And I apologize. But leave it leave it to Microsoft. Yes, Microsoft. Now, we have kind of been joking sort of about crime in the metaverse and what that's going to look like and if that's going to be a thing. And of course, of course it is. And serious crime in the metaverse should be outlawed.

16:08
by the UN, at least that's what the United Arab Emirates think. The metaverse refers to a virtual world where people can live, work, and play via an avatar. It doesn't actually exist yet as we know, but there are a number of safety concerns associated with its development, which is interesting. Yeah, we talked about this. I mean, we joked about like, am I gonna get hurt? Am I gonna get like, you know, knifed in the back alley in the metaverse, you know, like, you know? And there's a lot to be said now about, will there be a rating system, you know?

16:36
Cause we can have PTSD. Well, my Nike's getting stolen from me. Like, you know? Right. Those $8,000 meta Nikes I bought. Or like NFT weapons or those? That's, that's, I'm sure that's coming as well. Nike Air Meta Force Sky Air Jordan. Would it be Air Force 2s? Air Force Web 3s. Yeah, hey. Hey. I'm proud of that one. Yeah, that's good. But it is a conversation. It is a conversation because you can see where I...

17:05
some terrorism taking place, you know? Yeah. Like, you know, ganging up. Torture and, yeah. Because how realistic it were to get, like you could see. But then it's like, just take your damn goggles off, right? Right. Very right. Until those zappers are on there. Right. Like, I don't know. It's just, again, it's an interesting conversation. Yeah. Just don't be stealing my. Allow people to be terrorized. You stole my NFTs.

17:34
I'm going to come after you. We're going to have a rating system, right? You can be part of the PG Metaverse. Well, there should be. Which is cartoon violence. Yeah. Yeah. I mean, it's kind of like video games now today, right? Exactly. It's all just a video game simulation. Yeah, we'll see where it goes. So another article here, three Metaverse businesses that could have enormous potential. One, movie theaters, two music stores and three.

18:03
event planning.

18:07
You know, yeah, this was supposedly we do have a client there that's it can this week and last week. And so they have a music festival, obviously a movie festival there that happens. And it's interesting though, to me, like you go to the movie theater.

18:30
And I'm almost relating it to back when you go and you put on like 3D goggles, like the experience changes. So like if you go into the metaverse and you've got your thing on, does it change the experience of going to the movies and what do you interact with and those kinds of things? So I can certainly see the application. Totally. How it enhances it, we'll see. Yeah.

18:52
You know, as long as that shark is biting my avatar off the movie screen. Back to the, you know. Back to the rating system, the violence. Right, right. I don't want like Jason, you know, with his hockey mask attacking me in the movie theater. That gets too real, you know? Yeah. Change Texas meta-sol. Meta-sol. Meta-sol massacre. Meta-sol massacre. I love the idea with music stores too though, because you've got entertainment venues and who doesn't want an NFT band tee? Yeah. You know, just kind of expanding.

19:22
our universe into the metaverse as well. Well, it's showing your affinity, right? Right. For things. The through line. Yeah. I want you to make sure you know. Right. That I love Dave Matthews when I'm in the metaverse. I mean, you know, yeah, DMV forever, you know.

19:39
Get some Nickelback, I want my Nickelback t-shirt in the metaverse. So here's the funny thing is your avatar walking around and you've got headphones on and you're listening to stuff can only you hear it. But if you're playing your Bluetooth speaker, can everyone hear it? Wow. You get the, I'm getting meta here. Very meta. Like if your avatar has on headphones, only you're hearing it within your environment. But if you're walking around with like a jam box on your shoulder.

20:08
Is everyone in the metaverse hearing the music you're playing? Is there a way to find this out? Can we test this? I don't know. Can we test this? It'd get pretty busy with how many of you are playing different music types, right? And then of course- You could choose which ones you want to hear their music, right? So there you go, like learning different music styles from people walking around. Oh, I like that guy's music. That'd be cool. You follow him and-

20:28
You go home with the, I don't know. Like, Like Napster's back. Back to that cry of the metaverse. The creepy, Mom, this guy in the metaverse keeps following my avatar around. He keeps following me home. He keeps following me to the gym stop. Is there a white van in the metaverse? Big white van with no windows? Yeah. It's hard to not get cynical with it. It is. Especially when,

20:56
Cause it doesn't exist yet. That's what's so funny. We're spending a lot of time talking about it and planning for it. And investing billions of dollars. I will say this made sense. The, in the article, they talked about event planning. Yeah. And so having a wedding and you're like, Hey, it could be druthers for our, uh, events space here, but wherever they can put the goggles on and we can go, we can go, let's go to the beach in Hawaii. Exactly. We can fit as many people as you need to in this building. Just

21:25
Here are the goggles. Yeah. You have no last minute mishaps with incorrect cakes, flowers that don't arrive, or a lack of parking. Just digital weddings are always exactly what they should be with none of the drama.

21:38
You know, there'll still be some drama because somebody run their own software and like, you know, it's supposed to be playing I'll be from Edwin McCain. And it's got like, you know, I'll be from Nicki Minaj. Oh, he messed up the song coming down, you know, the aisle. You can't redo it. So, you know, maybe it looks perfect, but people also love their drama. No one wants drama free. Yeah, but we wouldn't have Bridezilla anymore. Exactly. You know.

22:05
We need some- We wouldn't know where to sleep at night. Yeah, exactly. So I don't know, we'll see. Three companies that could benefit. I agree with the last one, the other two is a wait and see for me. Absolutely, I can get behind that. And that's it for our trends. Trends. Trends in the metaverse. I mean, let's be honest, we could talk for two hours on just trends in the metaverse, but those are the highlights. Yes, most recent that I found on the World Wide Web.

22:33
Now we have news topics and this first one disturbed me greatly. Marvel to digitally resurrect Stan Lee in September of 2017, 14 months before he died. It became public knowledge that Stan Lee had pre-taped cameo appearances for no less than five upcoming movies and we know that he's been in the Spider-Verse and all of them right and they're going to digitally resurrect him for future things like

23:02
and more video cameo appearances. It's a little odd, but it's also crazy because it's branding and it makes sense and it's really cool that he can carry forward. I can get the exploitation part, but as long as his estate's getting paid for it, his name, image, and likeness, why wouldn't he want his family to benefit from it? Right. And when, if you know, like the latest Star Wars movies, they did some CGI to...

23:31
Resurrecting some of the characters from the old ones and even in Mandalorian pretty damn real. Yeah That was the first leg instance of deep fake. Yeah, it's true. It's true Yeah, but it's kind of a and there's so much footage that yes footage of him from these Marvel movies that wasn't That we haven't seen yet. Yeah, it's gonna be interesting I mean because think about where you go with this I mean actors that have passed away that you could potentially

24:00
You get someone else to act the whole movie, but you computer generate their face on the other actor. Oh, it's so trippy. It's so trippy. And especially in these big franchises like your MCUs and your Star Wars and all that kind of stuff. And you're not getting far from not even needing the actor potentially, where the whole character is completely CGI. And you started to see this with how real video games and the metaverse and all this stuff kind of related. Right.

24:26
how it's coming together, how it's going to change the game, where there'll be digital actors. And where the talent, what avenue of talent is being prioritized? I bet you somewhere, someplace, someone is creating digital characters that are going to be the actors and things. They might be already creating them. But does that not get back to it's just animated? Remember when Lion King came out and it was like, oh, it's live action. It's like, no, the entire thing was just shot on a green screen. Yeah, well.

24:55
It's all cyclical. It is just a cartoon. It's all headed like that way. What's real and what's not right? Like Wally. It's it's why actually the Westworld on this. Yes, not so far off. Right. Just total robots. Yeah. Yeah. I still am I getting in the Westworld, you know, we go like cowboys and robbers. I don't like kill anybody, but I want to go rob a bank.

25:22
They have a little, almost like a rage room. Like a rage room. All simulated. Totally. And then we have, the next article we got was, How Millerlite and Budlite's epic clash shook the marketing world. Yes, so this has been going on forever. Taste great, less filling. That's old Millerlite's campaign forever. And then Budlite.

25:49
and Miller Lite have always like, sometimes they've gone direct to one another. They've had bad smear campaigns with some pretty significant lawsuits. And then now you've got seltzers that have come in and kind of watered down. Badots, we knew it was there. With my keyboard work, I did it. Um, here we go. Watered down. Watered down, the category. But everything's becoming a little splintered with all the drinks and everything, but.

26:16
I wouldn't mind a good old fashioned Sloakfest coming back with, you know, Miller Lite and Gorge Lite. Their lawyers certainly wouldn't. Maybe it could be, if you remember like the Super Bowl, there was the Bud Bowl where the bottles were like fighting, but it was all really Bud and Bud Lite going at it. I'd just see Miller Lite and Bud Wazers, you know, smashing of glass. There you go. Well, now cannabis is a big threat to the beer, beer industry as well. This is true. I mean, if you're going to partake in something to get you inebriated.

26:46
You know, when I go all in on some weed, it's so local. No carbs, no carbs, no carbs, no drinking on the gummies. Just go straight to it. It goes, just smoke it up. It's interesting how we do have all of these different rivalries between brands. And it doesn't just, you know, whether you're buying the product or not, it's still, we're still talking about it. You've got Coke and Pepsi and Miller light and Bud light.

27:08
Bud Light's a much bigger brand. They have more reach, they have more products. They're older. Much older. But when I was drinking.

27:17
beer that wasn't watered down like I do now. I was more of a Miller Lite guy. Interesting. Over Bud Light. Interesting. Now I actually like the Bud Light Next, because it's zero carbs. Today's podcast brought to you by Bud Light Next. Free advertisement for Bud Light Next. Bud Light Call us. Where you get on the list before it gets crowded. Yeah, truly, verily, verily. But I do.

27:42
I think it's going to be interesting to see what happens with all the cannabis marketing and everything else. Yeah. And how it's going to affect everything. I mean, it's coming like a freight train. I mean, nobody, you can say it's not, but it is. Oh, absolutely. And so we'll see. Hop on the train, right? It's hops on the train. Beard joke on the train. This is cool. So Sprite is debuting its first ever unified global marketing campaign.

28:09
Shit happens and heat happens. Sheet happens. You could argue that heat happens when shit happens. But you know. There's an Amber Heard joke in there somewhere. I don't know. Anyway. But Coca-Cola is unveiling its first consistent global ad platform for its $20 billion Sprite brand. Heat happens will roll out across 200 markets, along with a new Sprite logo and visual identity. This is exciting. Yeah, it is cool. I want to see.

28:37
The spot, I haven't seen the spot yet, but it's playing off that the whole world is kind of charged up right now. Yeah, we're all a little bit heated. A little heated. Both temperature-wise and, you know, in every other social economic way of thinking about tension. Sparked. Yeah, so a little bit of a. Lots of tension. A little bit of a double entendre there. If you're heated up, just get you an ice cold spray. Right, take a moment, take a step back, take a breather, cool off, if you will.

29:06
Yes. Both from your anger or your frustration as well as temperature wise. I like the social media integration, heat hacks. Heat hacks. Yes. How to stay cool. And they're targeting their Gen Z audience big time. Speaking of heat hacks, my brother-in-law was on the dock at the lake this past weekend and he had this towel that you put around your neck. All you do is get it wet and it stays cool. I've not seen those. We used to sell those at my store, yeah. Yeah.

29:34
They're great. We should be their sponsor. I don't know the name of contact us. We'll be your sponsor. We got you covered. Yeah. You put in some Sprite and is doubly cool. You know, exactly. There you go. You could like, you know, sip on or something. So gross. And you know, Sprite's been known for almost trying to market itself as a sports drink and aligning itself with these basketball players like, you know, our beloved Kobe Bryant, LeBron James and most recently Trey Young. And now it's moving towards this a little more.

30:04
It's a little bit younger, you know, that Gen Z idea. I really like a Sprite Zero in vodka. Same. See, that's a great little drink in the summer. Not to throw us off topic, but you know, when my heat's happening, like it's usually heat because it's a hundred degrees on the dock. 104. A little Sprite Zero in vodka. With some fresh lemon, a little bit of lime in there. Yes, a little lime for sure. Gotta have a lime with a Sprite.

30:30
But I do like the integration. This is obviously fully integrated, which I like. Unfortunately, none of these players are in playoffs anymore. Right. LeBron and Trey Young, I'll call them out in particular. It's been a little down. Atlanta Hawks at least made the playoffs. Oh, yikes. Which is why we're, the sprites shifting away. Yeah, exactly. Changing their marketing a little bit.

30:56
We'll see. I like the campaign. I want to see the spots, see how they bring it to life. Are you a sprite drinker, Nick? Usually like go for ginger ale. OK. Oh, ginger ale. Sprite or 7up? 7up, 7up. Oh, my controversial sprite gal. There used to be speaking of good campaigns. I'm going to age myself. There was a campaign called 7up yours.

31:22
This I don't remember this. This preceded me. It was awesome. Seven up like talk about heat happening. I get it. That's creating heat. No, I get it. Make seven up yours. And, you know, this is when, you know, like we used to be in politically incorrect, you know, like, but go look it up, people. Seven up yours. Go Google it. Go Google it on YouTube. That's a campaign for the ages. And it stuck with you.

31:49
Right up. Stuck up yours. Stuck up yours. Seven up yours. Nick liked it immediately. That's why he likes seven up. Oh, tick tock. Tick tock. Back to them. New ad product. Let's brands crowdsource content. What are the details here? Smart. Tick tock's launching a new ad product called branded mission that lets brands connect with creators and crowdsource content for marketing campaigns. Yes, this is cool. And look.

32:18
If you don't know, I've already, TikTok's blowing up. The ad products, the ad management tools have gotten way better. There's a lot of brands crushing it on TikTok. If you're not there, you need to get there, especially if you're in consumer-based marketing. It's not for teeny boppers anymore. TikTok made me buy it. And yeah.

32:40
Hashtag, hashtag Radcast made me buy it. And the bills. I might need to bring that one back. We can do that. I will say this, it's sometimes difficult to get in contact to make these brand connections and the creator connections happening. This is really like knocking those doors down which allows, you know, because what happens is a lot of times brands don't even know some of this.

33:08
this content's being created for them. Right. Exactly. You know, like. Because it's just one person that's like, hey, I like this lipstick. And maybe they don't have 10 million followers, but they've got 4,000 and they're a micro influencer. And so it's really connecting it. And then you can boost it with the ads to get more impressions from the content they're creating, which is better than your own ads because people don't like to be sold to. That's why you do crowdsource content. People. Reach that level of reliability. You're running these perfect, beautiful ads. That's not what sells these days.

33:35
They want the more organic stuff with real people using it. And this feature lets brands gather the crowdsource stuff, put ads in behind them to boost the frequency and the reach of the content, and it's a win-win. Right, because we're still democratizing creativity. I love this so much. I think this is so great. Yes, so TikTok is already, they're on the forefront with.

34:01
users coming over and now they're on the forefront getting there with some of their ad buying platforms Um, and if you're not there you need to be looking there. That's for sure That is for sure. I spend too much time on it as we all do. Yep, but i've learned a lot on tik tok I will say I cook more now because of tik tok. See and uh

34:23
It is a learning platform. Yeah. It is. It has that. And YouTube's that way too. YouTube's the original for that. But this is now like fast, you know, you get to it quick. Right. So yeah, I do want to give a shout out because you never know when they're going to. My son Nash graduated from kindergarten today. So I know he's not listening, but in 50 years he might be. And he'll remember his father would be giving him a shout out on the Radcast. Congratulations, Nash. Yeah.

34:53
his class. That's awesome. You got the citizenship award. That's the highest kindergarten award. You got to celebrate this weekend. Yeah I'm gonna open up an ice-cold non-alcoholic beer for him. Sprite. He can have a 7-Up yours and I'm gonna have a tasty beverage. There you go. Low carb though. Yes yes. We'll give Nash a round of applause.

35:18
Any parting words, Christina? I think I'm good. Enjoy your Memorial Day weekend. Yeah. Remember, remember why we have it. That's right. Remember those that served us, that died for our freedom. We thank all the families out there, and we'll leave it at that.

35:33
for Ryan Alford, Christina Yasi. We're at theradcast.com. I'm at Ryan Alford on all the platforms. We'll see you next time. To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host at Ryan Alford on Instagram. Thanks for tuning in.