00:00
Everyone else is joining the Roblox bandwagon. So it makes sense, I guess. It's like grassroots music production. It's just kind of fun. What I want to know is, when does anyone not 12 years old or under play Roblox? So now they're saying the metaverse of things, everything's meta connected. This to me is essentially creating record of ownership on the blockchain. That's all it says, smart contracts. Gotcha.

00:31
You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the Radcast. It's a weekly marketing and advertising news on Friday, May 6th, 2022. 2022. What's up, Christina? Not much, how are you? I'm good. Hanging in there, did you have a good Cinco de Mayo? Oh yeah, lots of tequila, lots of shots. Chips.

01:00
some body shots with my wife of course. Oh sure, of course, of course. Didn't need to know that, but happy for you, happy for you, love that for you. Yes, how about yourself? Lots of queso. There you go. I had a show that night, so played low on the alcohol. Yes, yes, it's been a good week. Yeah, so far. Yeah, show's going well. Very, yeah, we close this weekend, which is bittersweet. Okay. It's been a good run. All right.

01:28
is good or better or, you know, overall impressions, like, you know, what you expected. It absolutely exceeded my expectations from like beginning to end. It's been a great process. I think the show is really, really solid. I'm very proud of it. Nice. Yeah. That's cool. It's nice when hard work pays off. Yeah.

01:47
Sometimes it doesn't. It always pays off. You get a lesson from it. You know, my dad would say. I was gonna say that's such a dad thing to say. Yeah, I'm team work smart, not hard. Yeah, yeah. But it's always nice when the hard work pays off. It's been a good week.

02:07
You know, this was on the news radar. It wasn't important enough to make an article, but if anyone, if you listen to podcasts on Facebook, they're shutting down Facebook podcasts on June 3rd. And I can say this, Riley, that it was our least popular platform. They never obviously pushed it in the algorithm because even though our show is top 100 consistently in marketing,

02:36
It never got any traction on Facebook. Right. And so they obviously didn't push it in the algorithm or try to make a real gung ho. I don't know why they, yeah, I can't imagine they made anything off of offering that. No, I don't think they got any audience because I don't think they prioritized it. It was kind of a me too thing. Right. So anyone out there, if you have a podcast or you're thinking about launching one on Facebook.

02:58
It shuts down on June 3rd. Now you can't. Or you have a month to do it. Yeah. Build quickly. Exactly. I think actually you could see, it's shutting down faster than that from when you can actually upload. I got an email today that said, you know, we're no longer supporting it and it's gonna be coming off the platform. I'm like, okay. Whomp, whomp. Who cares? I thought this was cool too. So Alison Ferenci, who was on the show a few weeks ago from Camera IQ, caught this article right before we came on the show.

03:29
TikTok is giving brands a way to create augmented reality effects for its social video app with the addition of camera IQ software tools. Wow. To prepare for release day, the company collaborated with customers including Warner Brothers and Estee Lauder to create branded AR content on the social video app. This coming from Allison, this is just the very beginning of AR on TikTok and still the very early stages for AR overall.

03:58
as a vehicle to drive brand engagement. Yeah. So old Allison working directly with TikTok. Oh, you know, started here folks. Just kidding. All these connections. Yeah. So congratulations Allison. TikTok get again on more and more AR. I saw one of the things that said it organically got like 4 million views. Wow. One of the posts, so 4 million. Organically, that's insane. Yeah, no ads, no nothing. So.

04:27
That's cool. Congrats, Allison. I hope that's a profitable venture with TikTok. Hopefully you're gouging them. There you go, exactly. Regularly. But it's cool. It's been a good week. If you listened, Tuesday, Torek, Torek, excuse me. I always wanna say Torek. It's Torek, Torek El Moussa. Joined the show from Flipper Flop, Flipping 101. Torek is a cool guy. He really let his hair down.

04:56
kind of opened up of what it took to be successful and even gave some dad stories of, his dad not picking him to be on the team. I mean like dude. Yeah, he was candid about his struggles. And while he's had a lot of success recently, it wasn't always that way. So if you wanna learn about flipping, you get some good tips.

05:18
on flipping in real estate and kind of the path to success. So, Park was great. Next week, Mark Evans, DM, the deal maker. Drum roll, please. Drum roll, Mark was cool. I will say that. It's kind of fun to go the deal maker. I need something like that. Ryan offered the, I don't know.

05:38
The ad maker. Yeah, we gotta get you a title. Like the, what is it? The show, The Profit? We gotta, we gotta find something for you. I know, I need something. Profit sounds good, you know, like, I don't know. We'll workshop it, we'll workshop it. Yeah, workshop it. But Mark Evans, DM, the deal maker. Mark was cool. Been texting a lot with Mark, actually. Really nice guy, really approachable.

05:59
I call, I would use the word available. Like for someone that's busy running a lot of business and doing things, he makes himself available. Which is a characteristic that I highly appreciate. You know, cause we're all busy. And if no one is present, because you're always connected to a phone or a watch or something. So that's a nice way to describe someone. Yeah, so Mark was cool, talks about all his businesses. He gave a lot of great insights for how to grow business, how to think about business. So.

06:28
the deal maker himself, Mark Evans joined next week. You'll see it everywhere. You listen or watch podcasts on Tuesday. What's that? Except Facebook. Well, it might be on Facebook. It might be one of the last episodes. The last one on Facebook. So everyone that wasn't going there anyway, please don't go there. We're creating demand for Facebook that was obviously not there. But yeah, so I've enjoyed getting to know Mark and he is...

06:57
Really cool and has a great Instagram profile. So you can follow Mark Evans DM on Instagram. Get some insights before the show next week. I am wearing the newest hats. The brand new one, yeah. So the Radcast does have a new hat from Branded Bills, our official merchandise sponsor.

07:16
We've got the textured logo. And our little colors in there. Yeah, we've got the other hats next to me here, which you see here. So we've got both hats now, you know, a little. Neutral and color. And a little textured, this Rogue patch, customized by, they do custom hats. Yes, they do. And the logo, they can customize. So you get custom orders, they've got the new street wear collection, they've got the new American flag elite collection, Radcast 20 is your promo code.

07:46
Go get them some love, shoot me a DM, I might give you a hat. I've had a couple people that have DM'd me and taken advantage of that, so shoot me a DM, I'll mail you a hat if you send me something funny. Shoot me a joke. There you go. And then we'll read the jokes on the podcast. Exactly. But yeah, 20% off all orders using Radcast 20. Go to radcast.com, click on sponsors, click on branded bills, and get immediate discount right in the cart.

08:14
So Radcast 20, share it with friends, family. Great, great street wear, shirts, hoodies, hats, is what they're known for. Hey, it's branded bills. Bills, you get it. Right. Branded bills, brandedbills.com. New news on the new sponsor, maybe as early as next week. So hold your breath for that one. On pins and needles. Yes. We do have a few social holidays. Yes. Yesterday was Cinco de Mayo. Indeed.

08:43
And today, interestingly enough, after Synchro Dialyzer, International No Diet Day. There you go. Hell no, I'm not dieting. Even if you're feeling all bloated from the salt yesterday. But it allows you to continue. Exactly, exactly. You know, queso, chips and salsa, I'm going straight into the weekend with no diet. Burgers. Yeah. Gotta love a burger. Yes, and then it's National Space Day.

09:06
Like outer space or like give me space? I think it's, yeah. A little bit of both. Take it any way you want. Take up more space if you're not dying. Yeah, I know. Definitely gonna take up more space. Creating space. I think it's meant to be like beam me up outer space. Beam me up Scotty. Yeah. Beam me up Scotty. Right up there into space.

09:30
And Jeff Bezos will blast us up in space with his rocket. Oh my god, right? In real space, not just MetaSpace. Yes. So National Space Day, go buy a NASA shirt. Like, I don't know, get half of where they have it. Make your own brand and then buy it from branded bills. Yes, Old Navy has a bunch of space, NASA space shirts. Yes. So, May 7th, Saturday, National Fitness Day. There you go. No diet for a day and you're going right in to work it at all. It's good though, it's good. Yeah.

09:59
I'm team prioritized fitness and then you what you want. Yeah, I'm gonna do some sit ups or something on the boat at the lake. There you go. Or not. Some planks. Yeah. Walk the plank. Do some planks on the plank. Hey, hey. Hey. She's a comedian. Yes. Not a very good one. She's got some good lines. So National Fitness Day on Saturday, get your fitness in. And May 8th, Mother's Day. Always a good one. Sunday, don't miss that. We're not gonna miss round.

10:28
Moms, I've got a mom, my wife's a mom. We've all got moms, yeah. We've all got moms. So celebrate mom, we're not gonna cloud that with any fun other than just Mother's Day. Do yourself a favor, send mom a card. If you're listening to this on Friday, you still have time. Yes, you do. And it takes a little, just say thank you. Yes, and after all of this, no diet day, National Fitness Day, Mother's Day, it's grab yourself a Moscato day.

10:57
My wife, I'm gonna have to, my mom, my wife, who's a mom, loves Moscato. So maybe I can buy in Sunday and Monday the two. There you go. So. Major brownie points there. Yeah. Nicely done. Are you a Moscato drinker? I am, so if I bring Moscato into the office on Monday and like, is that cool? Yeah, sure, why not? Excellent, excellent. There we have it. There's your social holidays of dope.

11:23
Lots of stuff in the metaverse and NFTs. It just grows and grows and grows. Yeah. Spotify just entered the metaverse with the official launch on Roblox. Happy for them. Company says it's become the first music stream brand to have a presence on Roblox with the launch marketing its entrance into the sector. Spotify's presence on Roblox is called Spotify Island. Oh, it's fun. Company explains that.

11:50
Through this interactive world, it plans on creating a place where fans can link up and create new sounds together, hang out in digital spaces, and gain access to exclusive virtual merch. Two words I enjoy. Spotify says that it's creating an easy opportunity for artists to connect with fans and to partner with Spotify on the creation of in-game virtual merchandise. So, I mean.

12:17
Everyone else is joining the Roblox bandwagon. So it makes sense, I guess. It's like grassroots music production. It was kind of fun. When I hear Spotify Island, I don't know why my brain here. There was an old TV show called Fantasy Island. It wasn't dirty. It was kind of it was funny. It was like this remote deserted island that like.

12:40
bunch of rich people went to, it was the most cliche thing ever. Totally. I don't know why my brain went there, but they needed it. I want to call it Spotify-land and like just combine the words, but that's, that's how my brain works. Hey, I like it. Spotify-land. Spotify-land. Can you get in for that Nick? I think so. Yeah. Are you going to get on roadblocks and go to Spotify-land? Definitely. See, it's the little wine eye. You got to build yourself some merch. There you go. Yeah.

13:08
Hey, it's a good spot. Look, Spotify, selling relevant with the youth. Everybody's selling. What I wanna know is, when does anyone not 12 years old or under play Roblox? Like, you know, so. Speaking as someone older than 12 years. Yeah. Like, that's just where you market to them. I can say I've never played Roblox. You know, it's like, I don't know any adults to play Roblox. Other than me that get on it with my kids because I'm researching these brands. Right.

13:37
But I mean, that's the thing, right? It probably is there's a certain age demographic of children that are on it. And then you also target their parents because their parents are going to at least be familiar with the jargon. Yeah, I don't know. So but Spotify, Spotify, Spotify, Spotify. That's what I would have called it, which is why I'm on this side of things and not that side of Spotify. Yes. In game virtual merchandise.

14:08
I know. I do want to make a song though. Go in there and make a jingle. There you go. Create new sounds. You know. We don't have enough of them. DJ Spotifyland. Ryan the DJ, that can be your thing. That is. I did have the name DJ Hardball back in the day. I had a friend that called me that and I have no idea why. I can't remember why. Bring it back. Yeah. Petition to bring it back.

14:35
Uh, Siri a brings live football slash soccer to the metaverse. Yay. It's football in the world. It's soccer in the U S I had to put a slash in there. I was like, remind myself because at first I thought I was thinking of NFL football, but no actual football Italian top flight football league. Siri a has become the first league in the sport to broadcast a match on the metaverse last weekend. It was made available to viewers in the middle East and North Africa.

15:03
in the Nemesis metaverse to power the broadcast. They worked with telco partner Tim and blockchain to create a dedicated Siri A room on the Nemesis. There you go. I mean, it sounds so threatening. It does. I know, I was like, is this like the platform or an enemy or what? It's my Nemesis. I thought it was, yeah, I thought he was a partner. He's really a Nemesis. Alas. Yeah. Misled. Yeah, I don't know, but.

15:30
Okay, feels very European. I mean, if this definitely feels like something that wouldn't happen over in Europe first, you have to go into the to the metaverse, which is, you know, virtual world to watch the real soccer game on the nemesis. Adding some steps there for me with that one. Why not just flip on the TV? It was a little clunky. Exactly. I don't know. You know, how about status? Yeah, trends, trends.

15:56
PR. The metaverse of things, this startup is using a microchip to turn physical objects into NFTs. Imagine a world in which your most prized physical possessions, a Prada purse, a pair of Nike dunks, a Rolls Royce.

16:14
could be indelibly marked as yours for theoretically the rest of eternity. So that in the year 3000 when future archeologists unearth these historical artifacts, they will decode high tech data that traces all the way back to your ownership. That's the promise of the blockchain for digital assets like NFTs. But would it be like high tech in, you know, hundreds of years when it's old tech?

16:43
Sure. Don't overthink it, Christina. Don't overthink it. It doesn't make sense to anyone. Yeah, it's best that you don't overthink these things. I'm not overthinking. I'm just thinking about it in general. Americana Technologies, a new startup funded by the likes of Reddit founder, rapper, future and OpenSea, wants to bring those possibilities to real world assets. It's much like the revolution brought by the Internet of Things, but in Web3.

17:10
that's evolved into the metaverse of things. So the internet of things, and you know what the internet of things was? That's just when everything becomes connected. Like your doorbell, your car, everything's internet connected. So now they're saying the metaverse of things, everything's meta connected. So this to me is essentially,

17:39
creating record of ownership on the blockchain. That's all this is, smart contracts. Gotcha. And they're making it really complicated here with a PR that's written very complexly. When it essentially, so you put a microchip on that physical thing, it creates record that you own it. So it's sort of like, again.

17:59
a digital certificate of ownership. Right, contract on the list. That's how I would have phrased all this and probably if you owned the product, I would have called it, you know. Right, right. Okay, digital certificate of ownership. Okay, you would understand what that meant, right? Yeah, yeah. Versus everything else I said before. Sure. Which sounded like a bunch of jargon. It makes sense, it's just, it's the idea that you would need it to, that you're gonna find it, you know, in X amount of years. Yeah, that kinda confused the whole thing.

18:25
It just said I wanted to sell it and make sure that it wasn't a fake or that I was actually the rightful owner Sure. Sure. There you go. I mean you put it on the house too. Yeah ship on the home start all the stop all the bullshit title work that happens when you sell a home and and you get a See and that's where it makes sense practically. Yeah, now I'm on board. It doesn't have to be the metaverse thing. Just call it the Digital ownership of things right digital tracking of ownership. Yeah, there you go

18:54
Digital filing. But you don't get press or information unless you make it super complex. That's super hard to understand. Meta pizza, NFT, pizza pop-ups in the metaverse. There are only a few things that are universally common among people. We all breathe. Speak for yourself. We all feel, we all love pizza. We can agree with that. I love some pizza. I thought the same. Meta pizza NFTs.

19:20
delivers a hot and ready collection of your favorite slices dressed up in the hottest pieces. Plus being a holder also means that you score some freeza. Ha ha. Mm, I like that. I'll give you that. MetaPizza's Dow Remains focus is to launch a series, main focus is to launch a series of pizza parlors where holders can come in to enjoy eating for free alongside their fellow metaverse enthusiasts.

19:48
with these pop-ups taking only a fraction of the money and time it would take to run a full-time physical store that allows flexibility and location and the ability to reach a large portion of holders, meaning that everyone gets their slice. Hm, that's kinda catchy. 100% controlled, unkept, and expanded by the community. Upkept, excuse me. I really changed the whole article. Unkept, upkept.

20:14
and expanded by the community. 100% of all profits from community-driven stores and pop-ups will be reinvested back in furthering the project. So pizza pop-ups in the metaverse. Pretty straightforward. Yeah. I can get behind this one. I want some meta pizza. What's your pizza topping of choice? I mean, banana peppers. Solid. I will say this, sidewall has

20:43
these little like sweet slash hot peppers. Then it starts with a P. Really good. Peppered chunni peppers? Is it those? No. Okay. As long as you know that. Read my lips.

20:55
No, it's not that it's like a peanut. There's something it's not. It's not those. OK, I believe you. Those are kind of like a spin off of of banana peppers or whatever. But these are like red. Yeah. And they're tasty. So I'm doing you no favors by not naming them. You just get to wonder and go visit our officials. Non-sponsor the sidewall pizza here in the best in the upstate. My favorite.

21:21
In other news, Gatorade files a trademark to enter the Metaverse. That's fun. The Metaverse trademarks just keep coming this time. Sports drink powerhouse Gatorade is getting in on the action. According to trademark attorney, the company filed a claim from the USPTO on April 27th to create virtual beverage products among other digital items. Gatorade is just the latest large corporation to launch a Metaverse campaign.

21:52
and this could be the start of a virtual battle for sports, drinks, supremacy in the metaverse. Ooh, stakes are high. Yeah. What's the other, Powerade. Powerade and Gatorade, battling in the metaverse. Let's get them on Roblox and get them smacking one on each other. Is Vitamin Water up there? Would Vitamin Water be involved? Who knows? Read my lips. No. Just the two. They're a small player. I don't know, they'll be all right. I don't know if that's really a sports drink, if it's more like a.

22:22
Alternative beverage sure You know How do you you can't drink it I guess it's no different than anything Or the the Wendy's maybe Here's it is it here's how I could see this playing out. You know, I think it's a little ridiculous Your avatar is getting tired right and you're running out of juice so to speak

22:48
and you've got a drink Gatorade to kind of power up. Those electrolytes. Yeah, to stay going. I mean, if they need shoes, maybe they need sustenance. Yeah, metastances, metasustenance, I don't know. Everybody's getting in on the metaverse. Gotta advertise somehow. Yeah, I think it's- Stay relevant. I think it's relevancy advertising and PR still. I need to see this in action. Totally.

23:18
Other than just being the brand. Yeah, yeah. Okay. I need a Powerade up. I just wanna see like Powerade and Gatorade get into like, you know, the sports drink wars, like Pepsi and Coke. Pepsi and Coke, yeah, exactly. I'll just punch each other in the metaverse. Call of Duty, sports drink battle version. But you have to be a sports drink. In this corner, we have Gatorade, led by Michael Jordan. Over here we have Powerade, led by...

23:46
Shaquille O'Neal. Shaquille O'Neal, I guess. Whoever was on Powerade, you know. Some tennis player probably or something. Probably. We have Raphael Nodal. There you go, there you go. Rafa versus Jordan. Supremacy for sports strengths in the metaverse. There we go. Hey, I just created something that might be more interesting than this article. Pixel Canvas presents.

24:09
a customizable Web3 Metaverse powered by PureWeb PixelCanvas, a PureWeb premier partner has previewed Omnia, the first of its kind customizable metaverse for enterprise launching in June. It's a metaverse built on Unreal Engine that will give end users a stunning 3D experience, which enabling creators and businesses to host metaverse experiences at scale. So no down where.

24:37
Downloads or special equipment needed its Genesis collections will include uniquely designed environments many games and in-world experiences from pixel canvases library that we really available to members so this is a way You know, I thought this was interesting because it's a way for you to kind of like start building your own experiences within the metaverse What I don't know is it still comes back to like

25:05
There's like 27 of these metaverses. Right. Sandbox, Omnia, Pure Web. Nemesis. I don't know how the intersection of all these things is coming together. Yeah, for as trendy as it is, I don't understand how this is streamlining anything. It just kind of feels like it's splitting. Because even when you had gaming, you had Xbox. Right. You had PlayStation. Okay, there's two. And it was really just like Sony versus Nintendo. And it was like, okay, I'm gonna choose one, I'm gonna go to town, and then some games that are crossing over and all that. Right.

25:35
You had two platforms. Right. Now there's 37 of these platforms and 26 executions and it's great. I get where they're going and no one's denying some of the stuff is the future. But there's gonna have to be some big players. I know Meta, Facebook changed their name. It's probably gonna be in the midst of all this. But.

25:57
how all this stuff works together. The longevity is definitely interesting to me. We're talking about this because we're marketing and advertising news and this stuff crosses over into it. And certainly we're informing our listeners, but the mainstream is not aware of all this. And how all this comes together is anyone's guess. So proceed with caution. Be aware.

26:24
But if you do want to get some good PR, just put Metaverse, NFT, attached to it, or Web3. Yep. You know, instead of anything that might make it easier to understand. That's the traffic button. I do like this. Snapchat partnering with Cameo to streamline brand creator ad deals. Snapchat unveiled a partnership with the video shout out app Cameo as part of its presentation at the Interactive Advertising Bureau's news fronts Tuesday. The Snap.

26:52
And Cameo program was developed with Cameo for business and gives Snapchat advertisers access to the platform's talent pool of over 45,000 personalities who create custom short video ads to run on the social media app. Service expect to become widely available. I do think Cameo is pretty cool. Have you seen, you ever played with that? Have you ever ordered one? No, I haven't, but I'm just familiar with it. You haven't ordered one? You know, I'll never forget, I think the first one I saw.

27:21
God rest his soul just passed away. Was Gilbert Godfrey like doing them? He was on there. He just passed away a few weeks ago. There are a lot of actors from the West Wing who do them. And I've thought about getting one for a friend of mine. Yeah, like happy birthday or something. Yeah, yeah. I think it's fun. I do too. I kind of wanted to use it for like marketing purposes, like, you know, to promote something. I think that's like against their rules. I was gonna say, I wonder if you could do that. Yeah.

27:48
If they didn't let you. I think you can do it if you don't just call on out, make the script something that's just promoting it, but maybe just saying the name or something. I don't know. Subtlety is key. Like radical. Right, right. Yeah, we can worm it in there. What's one of your favorite words, radical? Oh, is that so? There we go. We can backdoor our way into this. But cameo and Snapchat. I feel like Snapchat's fading a bit.

28:15
but I do like Cameo, so I like that they're bringing it and having it integrated. And that pairing makes sense to me. Yeah. So get on there and check out Snapchat and Cameo. It's coming soon. Amazon is looking to lure brands with new streaming tech integrations. Made its appearance also at the news fronts. Showcased focus on three areas of video business, ad supported.

28:44
live streaming and the streaming rights to NFL Thursday which is going to affect next season. They're both Prime Video and Free V Originals are beta testing a virtual product placement tool that can drop approved brands into programming on a plug and play basis after filming has wrapped. That's cool. That's gonna be interesting. I wanna see how that happens. Fix it in post. Virtual product placement. So I guess you can like, like at this table right here, you can just like virtually drop a Coke on there. Right.

29:13
or if you had a soda on there, you could probably just put a label. That's kinda nice. Well, Nick kinda does that now. You've had it added in stuff, sort of. Maybe not per se, but.

29:24
That's feasible, right? Yeah, definitely. So we can start adding in sponsors after the fact to the Radcast. It's not easy though, right? That can be a pain, can't it? Depends on the software, you know? Yeah, like you could put, if you're watching the video, this was based right here, we could put a logo or something right there. If we wanted after the fact, someone listening wanted to add a sponsor and wanted us to go back and backtrace all our episodes, take a lot of work and you'd pay a lot of money.

29:54
but we can put your logo right here in theory, right? Right. It's no different. So that's cool. I like it. New tech iterations from Amazon. Yeah. I think we talked about this earlier, but officially Starbucks is launching NFTs this year, offering unique experiences and benefits, air quotes. Would you like an NFT with your Starbucks latte? Coffee Giant this week announced its plan to enter the web through space with the launch of its own.

30:23
NFT collection later this year. We're going to have collectibles and exclusive experiences. So it's coming soon. There you go. Virtual coffee with your coffee. You know, beverages.

30:35
Exactly. Your avatar can be hopped up on caffeine. I was gonna say, if I can be caffeinated in a metaverse, I might be more intrigued by it. Cool down with a Gatorade bath. A bath in the Irish Springs. Yeah. Exactly. Instagram is testing a TikTok-like full screen feed. Yeah. A new Instagram test would make the app look even more like TikTok.

31:02
According to TechCrunch, Instagram is experimenting with full screen virtual home feeds. Upon opening the Instagram app, users immediately see vertical content meant to bring video more front and center. Cool, I get it. I mean, that's what happens when you open TikTok, it's like boom. Whole screen. I don't even think about this. Like when I open Instagram, I don't even know if I would have noticed that this was a change. But when you open Instagram now, you don't immediately get hit with video.

31:30
You can't get it with your feed, there might be a video in it. But you've got the borders of the app. Like you're, you know. I remember back in the day when it had to, like your pictures had to be square. I'd get so annoyed with that. So I'm, you know, maybe I would've noticed it. Yeah, it makes sense. Yeah. It's just, I don't know. It's a little.

31:55
Me too-ish. It's like, you know. Well, I think it's interesting all these brands are copying each other as opposed to trying to find ways to set themselves apart. Yeah, to innovate. Yeah, how do you innovate? Right. You know what would be cool? Is maybe like instead of like one, it brought up multi-screen, like four screens, like four videos, like so your mind can really go crazy. Yeah, yeah. I mean, constant stimulation. Really ADD. Oh, which one do I like best? And you can immediately touch the one you wanna see. Yeah. You know, it'd be kinda like a, I don't know.

32:25
Tinder for Instagram videos, like which video do I like best? Swipe left on the one you want. It would certainly help with analytics, yeah, probably. Gamify it a little bit, guys, like innovation. I'm just, I'm throwing shit out there. Yeah, so it's not quite as mindless. Yeah, like don't just me to it. There's something there, yeah. Yeah, it could be like back to that Tinder left and right thing, like whether, like if you like it or don't like it, like left or right the videos. Or how that would inform your algorithm. There you go.

32:53
That was free, folks. It took me all of like 30 seconds. I actually really like that because you could have a celebrity on one side and then someone you actually know and decide, okay, who do I? And if you push up or down, it's a maybe, sometimes, always. Or later. Sometimes, always, maybe, never. Oh my God. Copyright trademark, we're starting our own social media. That's your media app. I sometimes wanna see these videos. I always wanna see these videos. I never fucking wanna see that.

33:21
Maybe. Ask me again later. Ask me in two months. Right. There you go, up, down, left, right, center. There you go. I mean, how hard is it to innovate, folks? We just innovated the entire video experience for reals. Call me, Instagram. I'm gonna trademark that. Slide into those DMs. Slide them into the DMs. So, TikTok, full screen. I think that's enough news for today. I agree. We covered some stuff. Parting words? No, not today.

33:50
Have a great weekend everybody. Yeah. If you're out there, Mother's Day. Yes, do not forget Mother's Day. Don't forget mom, send some flowers. If we were brought to you by certain flower companies, we'd ping them for you, but probably be a little late. Go check out brandedbills, brandedbills.com, Radcast 20. DM me, I'll send you a hat. Tell us a joke. Send me a joke. Hope everyone has a great weekend for Christina Yasi, Ryan Offord. We'll see you next time on the Radcast.

34:18
To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host, at Ryan Alford on Instagram. Thanks for tuning in.