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Weekly Marketing and Advertising News, December 17, 2021: The Metaverse Effect
Weekly Marketing and Advertising News, December 17, 2021: T…
This week on The Radcast, Host Ryan Alford and Co-Host Joe Hamric recap with guest Cody Byrns and look ahead to upcoming guest Cristina Fer…
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Weekly Marketing and Advertising News, December 17, 2021: The Metaverse Effect
December 17, 2021

Weekly Marketing and Advertising News, December 17, 2021: The Metaverse Effect

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This week on The Radcast, Host Ryan Alford and Co-Host Joe Hamric recap with guest Cody Byrns and look ahead to upcoming guest Cristina Ferrare, while also discussing this week's marketing headlines and a variety of fun social holidays.

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Welcome to this week's episode of The Radcast! In this week's news episode, Host Ryan Alford and Co-Host Joe Hamric of JoeyJoe&Sean recaps guest, International Speaker, Best-Selling Author, Life Coach, and Founder of Cody Byrns' Foundation, Cody Byrns. Upcoming guest, Cristina Ferrare, Former Fashion Model, NY Times Bestselling Author, TV Host & Entrepreneur. Talks Social Holidays, National Maple Syrup Day, Ugly Sweater Day, Underdog Day, National Hard Candy Day, National Oatmeal Muffin Day, #CrosswordPuzzleDay, National Flashlight Day, Short Girl Appreciation Day, Festivus Day, and more...

Take a look at this week’s biggest marketing headlines:

  1. Pepsi boosts hip-hop artists with music academy, virtual summit - Pepsi Music Lab Academy
  2. Nike acquires studio known for digital sneaker drops in latest metaverse bet -RTFKT — pronounced "artifact"
  3. Walmart teams with TalkShopLive as social commerce ramp up continues
  4. Cream cheese crisis becomes an opportunity for Kraft’s Philadelphia brand
  5. YouTube TV warns customers they may lose access to 18 Disney-owned channels by week’s end
  6. Grindr’s $7M GDPR fine is a stark warning to adtech not to track
  7. Alexa’s latest celebrity voice is Santa Claus himself
  8. Instagram reportedly hit 2 billion active users but probably won’t admit it

If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast

Transcript

00:00
Nike's buying a company that all they make is digital sneakers. Yep. And our kids, our kids, kids, maybe our kids, but at some point I can, and I'm just going to like, I'm going to know it's coming, but still kind of fall over in my seat, it's going to be interesting where this goes. I think, you know, be careful what you ask for. We always bitched, at least I did that you can get 500 channels and you only watch two and you're like, why can't we just have them all a cart? Right. Well, eventually you're going to have to buy like

00:27
37 apps to piece together everything you want to watch. There's finally been a fine levied and the first one to get one of them, which is a GDPR. I'll be getting into all the acronyms, but just know it's about data privacy and your ability to be retargeted in certain ways. Well, Grindr's got a $7 million fine coming their way for, uh, breaking some, some laws.

00:56
you're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to another edition of the Radcast. It's Friday, December 17th. Wow, I had to think about that, Jeff. I was like, whoa, is it really one week till Christmas Eve? It is.

01:18
It is. I'll tell you for sure. It is. I know Joe hammer who joins me as always. What's up, brother? What's up, man? How you doing? Good. Now that I got my dates in order, it was like getting, I was getting trepidation saying the date going, have I bought everything for Christmas? Like it was all hitting me like a wave. That's a lot of pressure on that date. There is. That's when you got four boys, dude. That's a lot of

01:38
A lot of gifting. You know, a lot of cash. I think I was just sweating on that was money we're spending. You're watching your bank account. Yeah, I heard my phone ding as I said it. Like, oh, shit, what about my wife by now? There's another charge. You're your doorbell camera like, oh, there's five more. There's a permanent oil leak at our loft from the Amazon truck that's parked outside. He doesn't even need to leave. No, because I feel like he's always there. He's always 17 packages a day. That's a lot.

02:07
At least. That's a lot. I got a text message from my wife, Nicole, yesterday. Our son had basketball practice. I worked a little late. And she texts me and goes, can you get the packages for me? And that was a single text. I'm like, sure. Then she sends me the codes. And it's like 12 codes. Oh my god. To our uh.

02:29
box that holds all the stuff. Yeah. Holy shit. I was going to ask how that how that worked. They have a huge Amazon box that they, you know, in our loss, they they you put the codes in. So I spent about 20 minutes there last night getting all the codes out like, sir, could you help? I didn't bring something like asking neighbors to help me carry packages. Calling your kids like get down here right now.

02:53
So that's funny. Yeah. How's the week been? It's been good. Been good. You're officially leaving for Vegas today. I am tonight. Tonight. I'm driving here. Driving to Atlanta. And then we're getting on a plane about eight o'clock. Frontier Airlines. OK. Oh, I'll say a prayer for you. Yeah, I'm a little bit not necessarily about the flight itself, but about like everything surrounding it. Like.

03:14
Like, are the screws tightened on the wings? Right, exactly. Are we going to have an incident on the plane where someone doesn't want to wear a mask or something? Oh, yes. That's happening a lot lately. For sure. I can see that happening. It seems like that happens more on Frontier than Delta. Probably. Frontier's not. I don't think they're the premium brand. I think it's the unfriendly skies. So Frontier and Spirit is right there with Frontier. Yeah. Frontier might be above Spirit. Teen Spirit.

03:44
Hallelujah. It's definitely above that. Yes, yes it is. What else is new? Man. Are you ready for the holidays? That's a rough one. Not really. When do you guys come back from Vegas? Monday. Monday we fly back into Atlanta, but I haven't decided if I'm gonna drive back then, or if I'm just gonna kick it. Yeah, kick it in Atlanta for a night. I've got pretty much everything bought. I got to buy a couple more things for my son, some basketball tickets, but I think we're pretty close to done.

04:12
And my daughter doesn't get shit because she's going to Vegas with me and that's her present. I like it. Yeah. Speaking of presents, so I did put the final touches on the, we give our boys experiences. It's like their big gift. We take them on a trip. We did put the final touches last night, a little late in the game, but we've been kind of watching the...

04:34
the COVID situation and just making sure we didn't go to some place that was gonna be, at least at the time that we bought it, hotspot or an issue. So in case one of my kids actually does listen, I won't name it yet. They're probably not, to be clear, but. They don't. They don't care. Yeah, and the explicit lyrics, they probably shouldn't be listening to it anyway. They hear it from me anyway, probably. Probably. Maybe. Their mom.

05:00
looks at me sideways. Yeah, a lot probably. Damn it. Oh, sorry. Oops. Yeah. Don't ever say that. I know what the present is and it sounds pretty amazing. It is. It's a good spot and we'll be able to talk about it next week. Okay. Because that will be, maybe not next, maybe two weeks. I was gonna say. Next week will be Christmas Eve.

05:23
Christmas Eve. Christmas Eve Eve. Right. 23rd. But the release on Christmas Eve. You're right. My bad. You're really messing it up. That's screwed up so bad. But yeah, so excited about that. We had a good week at Radical. We've got a lot of good and exciting things going on. We had Cody Burns release. This was a more serious episode for us. Not that, our guest episodes certainly aren't as...

05:49
at least attempting to be as comedic as we are, whether or not it's funny or not, we'll let the audience decide. But Cody had burns over like 60, 70% of his body from an accident that he had really young, and he's been a motivational speaker since. He kind of, you know, some people could dwell on that and become negative and all that, and he's turned into inspiration and become speaker, you know, like done a lot with his life. And...

06:19
It was a very inspirational story. So it was like an inspirational guy. He is really cool. Um, I really get speaker. Like, I think he's also like a pastor. Um, and he has a very deep voice and a very like presence about him. I was like, he was good. It was really good. And, uh, I learned a lot.

06:40
From him and like like damn like if anyone's ever had enough stacked against them, you know Yeah, if anybody was ever gonna give up right? Yeah, that was it. That was the one And then next week we recruited this several weeks ago the lovely Christina Ferrari so remember the DeLorean yeah, she was married to John DeLorean who invented the DeLorean back in the day, right?

07:05
And Christina was cool. She's been around a long time. She's probably 70. Probably still looks pretty good, too. Looks great. Fabulous. Did she from I mean, I'm madly in love with my wife, but, you know, Christina would get a look for me at the bar. I was single. I'm just saying, even to this day, I was going to go hard there. I was like, oh, no, not going that far. I hope the kids are listening now. Yeah. So her last name's Ferron. Yeah. Yeah. So she married.

07:34
The guy that owns Ferrari? No, no. Is it a coincidence? Total coincidence. Okay. She likes cars a lot. I was gonna say, wow, she's really got a type. Yeah. Right? Ferrari, DeLorean. Ford. Yeah. Jim Porsche or whatever. Christina Schiffer. Definitely not Chevy. No. No, it's not.

07:50
You know, it is American, but. Yeah, it's not for her. It's not for her. She likes the exotics. She likes a lot of horsepower. Yeah, okay, all right. No, yeah. She's not that kind of lady. She's awesome. I'm sure she's great. Very cool. She started a, actually an organic company called Flourish and she sent us a lot of samples of like oatmeal and like stuff, but it seems a little granola, but let me tell you, it's delicious. Really good stuff.

08:19
So she was nice enough, sent me her cookbook, autograph, signed. Just awesome lady. Pretty dope. She is dope. And she's been following up. We just sent her her content. She's going to be promoting again. And I hope everyone will listen next Tuesday for her episode. It was really cool. But you know what?

08:39
I think it's time for a certain segment. Oh boy. And it's even gotten more special. Yeah. And you know why. I do know why. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. A Redcast social media holiday segment. Yeah! I just had to let that play out. I think it might be the greatest thing that ever happened to the show. Yeah. That's...

09:06
I don't even know why I'm here. Honestly, that was, that's amazing. I think we might should end it with just that. Yep. And thank you. Good night. It's our favorite segment of the week, which is social holidays of the week. It's important. We're really ahead of them. Um, but there's a lot this week.

09:23
And we're going to have to get through them because our producer is in a hurry. Oh boy. And he's always so dressed up to drag on everything, you know, so. Thanks, Nick. He looks sharp though. He does look good. It's his lovely sister is graduating from the Clemson University. If it was another school, I wouldn't like, you know, really care. But since it is Clemson, we'll get him out of here. Not let him have off. But yeah, Nick Weaver, we appreciate him. All right. So today there's three.

09:51
Really important holidays I want everybody to think about. You've got Christmas next week, you've got New Year's, but today, National Maple Syrup Day. Oh, that is important. Yeah. I'm gonna rub some home in, let my wife.

10:07
Kiss it off me or something. Yeah, there you go. OK. Can we say that on the podcast? I think we can. I've just said it's a little racy. I think we might celebrate that tonight. National Maple Syrup Day. I like it. I just have some waffles for dinner. Yeah, maybe more realistic. Tame. Yeah. More likely to happen. You're putting sad, putting the egos in the toaster like this is disappointing. That's what I thought. I think I thought I was going to celebrate much better. You thought it was going to be erotic maple syrup and it's sad.

10:37
sad missiles are getting pancakes. Not to be left out though, it's ugly sweater day officially. Okay. I guess there's a day for it because I see them all around now. Yeah, it's a trend now. It's trendy. People just wear them throughout December. Yeah. Yeah, my son included. Yeah. He likes them. And then last but not least, underdog day. And you know what? As usual, I researched this about

11:06
If you've watching the video, you can see about a Nat's hair. How much to know whether or not this is truly like underdogs, like as a noun. Like if you're an underdog in general or underdog, the old television show. You remember TV show? Yeah. Do you like it? Right? Oh yeah. Yeah. Underdog. It was so dramatic too. Yeah.

11:29
You know, it was one of my favorites, actually. Underdog should have the theme song, probably. I know we probably should have. Nick should plan for that. Thanks a lot, Nick. Strike two. The but but in all seriousness, it is underdog day. And that's why I had you on today. I appreciate that. I'm a perennial perennial underdog. Every aspect of my life, really. Like people are like, he's not going to be able to do that. Oh, good try. Wow. I heard it. Yeah. Yes.

11:59
There you go. Thanks a lot. Sunday. We've got a couple of holidays. National hard candy day and national oatmeal muffin day. All in the same day. Combine those two, I guess. Yeah. A little surprise. Put them on top of each other. I could give my kids that, you know, give them a.

12:15
oatmeal muffin with some Jolly Ranchers on top. Yeah. Or in the middle, like, so they, you know, break their teeth. Yeah. Swallowed it probably. I'm spitting it up this holiday. I don't need any trips to the, uh, dentist. You know the Heimlich maneuver though, right? So, I mean, you could just probably pop it out of there. They're not that big. Okay. Yeah. My kids just got braces. I don't think we're going to stay here for the hard candy. Yeah, no. Yeah. Hudson got braces this week. Really? Yeah. Yikes. 10 years old braces already. Really? Yeah.

12:43
I didn't know they did that. Yeah, they do. Believe me, they'll charge you any way they can. Yeah. As early as they can. I had one do braces already. I don't know if the other one's going to have to do it. Yeah, I would try to avoid it. Yeah, well, yeah, I'd love to. It's quite the bill. Yeah. Three big days on Tuesday, the 21st that I want everyone like on their serious calendar to be thinking about. Number one is Crossword Puzzle Day. OK.

13:10
Number two, national flashlight day. And finally, and most importantly, short girl appreciation day. All right. Gets your shorty on. Yeah, my wife is the same height as me. She's about 5'10". So, for you, most girls are short girls though. Yes, they are. To be fair, you are 6'3", 4".

13:31
Six, four and three quarters. I round up to six, five. When I'm wearing my Air Jordans. Sure, when you're wearing your heels. Yeah, my heels on. When I put my hair up, I'm six, seven. Yeah, with the afro. Oh boy, that's a good fletch. So on Tuesday, we need to do a crossword puzzle in the dark with a flashlight with a short girl. Okay, I mean we should be able to round all those things up. Yeah, so we can celebrate all of them. It sounds a little racy also.

14:00
I think so. Oh, boy. In the dark, you said kind of sounds like remember the game clue. You know, of course, you know, with Dr. Limongello in the conservatory with a flashlight in the Radcast podcast room with the flashlight. Yeah. With the flashlight, you killed doing a crossword puzzle with a short girl. Yeah. Oh, most boring game of clue ever. Maybe maybe he's doing a crossword puzzle. Like, what the hell? Not.

14:29
Not good. No. So, and more, and finally, I mean, though it's important day that we'll be celebrating, we'll do, we'll even celebrate it next week on the show, even though it'll be Christmas Eve, the 23rd is Festivus Day.

14:44
We've been talking about Festivus last few weeks, but it's actually fastly approaching. I'm like, you know, I might have gotten you a gift. Oh boy. Is it Mike's Hard Lemonade? No, it's something much better than that. Okay. I'm hoping they'd arrive before Festivus Day, but we'll see. I'm gonna have to wrap up a Mike's Hard Lemonade for you, buddy. A nice sixer. A new variety pack. I'll take an IOU instead. As good as money. Yeah, not good.

15:14
mics. Not good. Sponsorship. Yes. So there's your social holidays for the weekend for good pleasure because we want everyone really to get stuck in their head. Let's go ahead. It's time for another absurd holiday. There's no shortage of dumb things to celebrate. A Redcast social media holiday segment. Yeah. Yeah.

15:39
Might be the greatest song ever created. I probably won some awards, didn't it? It's going to. The world released this today. Today. You know. Moments ago. So yes. So now we're transitioning to a new segment we call Trends in the Metaverse.

16:04
That's incredible. Incredible. Nick's really upping the production value around here, which we appreciate. We do, very much. Yes.

16:14
The trends are jobs. We've been going down this line with, you know, jobs that are possible in the metaverse. I think we landed on some this week that they can't be ignored. I wouldn't ignore it. Yeah. First being meta tree huggers. Very important. Do we think there will be meta tree huggers in the metaverse? I would hope so. You know, like just sustainability, like all kinds of stuff. Like, and I'm not saying those things are bad.

16:43
Let's be clear. Right. Having a little fun here. So if you're taking it too serious, you need to get your head out of your ass. And immediately. Immediately. Right out of it. Right out of your meta ass.

16:55
But no, they're gonna be like, they're gonna be protesting. I was watching the latest episode of Yellowstone last night, catching up, we're a little behind. And there was like protesters, like, you know, they were like animal rights or whatever, animal rights protesters. You could be animal like, just all these same ridiculous in the meta animals. Like you can't kill the meta bear. That's first, that's definite for sure. Yes.

17:25
Yes, I think there should be that because you don't want the meta climate to change. You know what I mean? You don't want the the meta pollution and the meta. Yes. Logging. Yes. Well, I guess it's just going to is the metaverse could it's going to go to shit like the rest of the world? Like, is it going to be like, you know, just too much stuff like over overpopulation in the metaverse metaverse pandemic? Oh, yeah. Read my lips.

17:52
No. Yeah, then you get into the whole meta vaccine debate and it's a mess. Yes, it is. Oh God. Meta hoarders. I like that. You know people are gonna be hoarding some shit in the metaverse. They're gonna be like, they're gonna buy their little house and they're gonna have so many fucking NFTs in it. They can't even like walk around. They're like, I can't even like.

18:15
Spread my arms in my meta house. They have all the Burger King NFTs and all that. My kids already kind of do that in Roblox. Yeah. They build these houses and they've got so much crap in there. They're like walking around and like they're building stuff within it. Like, it's like, okay. I wonder why my son doesn't play Roblox. How old is he? 13. He's right on like.

18:37
Roblox has gotten popular in the last year or two. And my 12 year old likes it, but it's waning a bit. Okay. And I think it, because he was 10, 11 when it came out, he was kind of in that window. I think you're like, I think he's probably like one year out of it. A little bit younger, but just around on the precipice. Like eight to eight to 11th, the like micro, the sweet spot. Okay. You know, maybe even younger, like my five year old likes it. So I mean, but. Okay.

19:05
We don't try to limit it, but Nick thought of this one. Are we going to have meta road rage? Ooh, I would think so. You'd be driving around in your meta car. I'm a metaphor and my meta Porsche. Gives me the meta finger. Yeah. I hope so. I hope so too. We can only hope because these are trends in the metaverse.

19:34
Where's that coming from? That voice. I don't know who it was. What is that? It sounds awfully familiar to someones, but I'm not sure. Moving on to our news topics. First today, uh, Pepsi is launching the Pepsi music lab Academy, working with hip hop, like up and coming hip hop artists.

19:57
in a virtual summit. Much like myself. Yeah, they are. Are you going to be there? I'm going to apply for it. I'll probably get it. Yeah, you are a really good bebopper. I can spit some bebopper.

20:10
I have a good beat bopper. I like a good sock hop. I like a good uh... Yeah, you're so good with uh... What is it called? Isn't it a beat bopper? What's it uh... Beatboxer? Beat bopper? No. I like beat bopper. I do too. What is it when you can make the noises with your mouth? Beatbox. Okay. Beatbox. Yeah, no, beat bopper would be like if I was like... Like grease or whatever, right? That's probably more your actual talent. That's more my speed. I would be more likely to be that. I want you to be...

20:40
bebopping when our, uh, trends in the metaverse song plays. I can't, I can't help myself. Oh God. Yes. You know, that's amazing, but in all seriousness, Pepsi's trying to stay hip. It's trying to stay cool. They're always the challenger brand to Coke. Let's be honest. They know it. We know it. Everybody knows it and no one drinks it.

21:03
I don't, not really. They do. Obviously they're selling plenty because they're spending lots of money on things like this. So it was, and we should like them because they were born in the Carolinas, but I just really like Coke zero. Yeah. Pepsi. The, my problem with Pepsi is that, um, how do you say it tastes bad? You know, especially diet Pepsi, but I, so I like diet Coke better than regular Coke. I like Coke zero better than any of it.

21:28
Coke zero is the closest to regular Coke. I feel like. Yes. And Coke cherry zero, zero Coke, zero cherry. Okay. Did they make a Coke zero vanilla? Cause I like vanilla Coke. If you have to, they, it's hard to find now in the pandemic, like all these flavors they had have become difficult because a cherry Coke zero

21:47
is kind of like buying an NFT is how rare it is. Like it's like, there's only like two gas stations. There used to be it anywhere. There's like two gas stations in the whole city that have it. And yours truly will sometimes drive a mile out of the way. Just to get one. Not five miles, but a mile out of the way to get one. Are you talking on the fountain or? No, it's in the bottle. The bottle in the fountain is probably. Fountain you can find it occasionally, especially the ones that have the big coke machines.

22:12
Pepsi machines. Yeah, the not Pepsi machines. Spinks has Pepsi as their main, which I was following. Let me say this, I really like Pepsi's marketing way better, I think they do a better job than Coke. I just happen to like Coke better. It tastes better. And you know, it pains me, I wish I liked Pepsi better, cause I like their marketing better. It's hipper, it's more cool what you like. It is more hip, they're going Cardi B, they're doing the.

22:39
Music lab. I mean like I think they're doing all the right things. I just wish it tasted like coke You know my problem is you don't taste as good as your competitor so your marketing is better and sometimes hey as a marketer I appreciate that more. Yeah, but you're not gonna buy Pepsi still now I'll buy it for my son because I kind of want I kind of want them to like it cuz I like their marketing I'm serious. We'll go into the gas station and I'll get myself a coke

23:05
But because I do like Pepsi's marketing and I've, and I'm connected with some of their leadership on LinkedIn, I want to support them. Yeah. So I'll buy my Coke, my kids don't care. They just want a soda. Right. I'll be like, I'll buy a Pepsi product because I actually, I'm serious. I'm dead serious. It goes through my head. I w it pains me, but I just like Coke better.

23:26
Yeah, I do too. But my kids don't care. So here you go. Do you remember the Pepsi challenge they used to do where they would blindfold and try it or whatever? Did you ever actually see anyone do that? Or was that just a gimmick? They really did it. It was done. Did I ever see it like live or be a part of it? And no, when I was a kid, I watched this course and be like, I want to do that so bad, I bet I could pick which one. Yeah, never, never.

23:50
Moving on, Nike has bought that terrible story with that terrible story. We'll move on. I'm just trying to keep us timely here, Joe. These new segments supposed to be. We've got a look sided with our social holiday music song. Very excited. Nike has bought a studio known for digital sneaker drops. So they're already playing in the metaverse known as RTFKT.

24:16
artifact. Artifact. I didn't, my brain didn't didn't absorb that. I had to like read the article. Yeah. It was like, I was like RT, okay, all right. I thought you would just say RT, whatever. You know what I mean? Artifact. And that's the problem with these names. Like I talked about this once with like SEO and like everything else, like, uh, I don't know if you're helping yourself, but obviously they did pretty well because they got bought by Nike. Well, sure. Yeah, confusing name is a.

24:43
bad first move. Yeah. Right? Unless you have a product good enough to overcome it, which I guess they did. Fair enough. So back to the metaverse, it's coming, man. Nike's buying a company that all they make is digital sneakers. Yep. And our kids, our kids' kids, maybe our kids. My five-year-old, Mike, before it's all said and done, you know, we have young kids. You're lucky your kids are getting up there. Yeah. I say lucky, it's gonna keep me young, but.

25:11
Yeah, I would probably have more kids if I was. I don't know if I would have more kids. If you got married a second time, you might. When I get married a second time, I'll probably. Yeah. Shrike that from the record. No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no,

25:41
They're going to be total digital shoes that are a hundred dollars. And I'm going to like fall over in my seat and go, I know it's coming. Cause we were talking about it on the Radcast, however, whenever it was, it's probably not that far off. You think it'll cost a hundred dollars? I don't know, but everything else does. Doesn't everything cost a hundred dollars? Pretty much. Is anything not a hundred dollars? Ooh, you know, no, everything's a hundred dollars. Everything's a hundred dollars.

26:08
This is the Lonnie News. $100. They could charge that. Today's podcast brought to you by Lonnie Nutrition. I still never tried one. I got cases. I know. I meant to try one last time and I've spaced on it. Maybe I'll take one drinking on the way to Atlanta. You should. It'll give you bigger wings. Really? Than Red Bull. You said no crash, right? No crash whatsoever. Okay. Really delicious. Sponsorship wanted. Needed.

26:36
So Walmart's teaming up, there's a new, okay, we were talking about live shopping, right? So there's a channel, a website, an app that's called Talk Shop Live, where lots of brands are actually coming to. It's almost like, I'd call it the online QVC, even though I know QVC's online anywhere else still. It's like they're aggregating all of the live shopping channels. And Walmart,

27:06
is teaming up with them to do a channel there. And so it's interesting. Like I would think of it as, you know, QVC, think of it as if QVC had created multiple channels for multiple types of products. And not just the one QVC. Someone's probably gonna DM me and say, oh, they already have that. Okay, if they did, then good for them. But I'm not aware of it and it didn't hit my news cycle. But.

27:32
This has multiple products, multiple channels so that you can watch different live shopping streams all in one place. What would you buy live from Walmart? You don't just go live and buy paper towels. Toilet paper, no I need it now. Right, well yeah. You need it. Actually. Wait, can we put this on hold? Yeah. Ooh. Yeesh. Read my lips. No. But yeah, I mean, I guess you might need that.

28:02
I don't know, grill or something or like something that's like a gift. I don't know. Seasonal seasonal. Yeah, like a tent. Sure. Outdoor section. I don't know. Like they sell everything. So yeah, they sell everything. So you can buy whatever, I guess. I'm just having trouble picturing it. Well, if you go to talk shop, I've got to come. I will. You know, obviously.

28:27
You can find out more. So Walmart's teaming up with them live social shopping people. It's in our trends for next year. It was trending this year. It's going to be huge next year. Don't ignore it. If you're out there, if you have brick and mortar, if you're a local store, you should be doing it. Go watch the trend section. Shameless plug. Um, there's a, there's a certain crisis happening in America. There's a lot of crisis. Crises. Thank you for the grammar improvement. The, um,

28:53
Cream cheese crisis. Oh my god. There's a shortage of cream cheese.

28:57
That's a huge problem for me. I know how much you love cream cheese. I love it. I eat so much of it. You smother it on everything. Literally everything. Including yourself. Myself, sometimes. You do use it to like get your complexion better at night, right? I do, and sometimes I'll just put some on my hand. This is a life hack. And just throughout the day I'll just like stick my finger in my mouth and lick it off. People don't think it's that weird. And the great thing about it is it lasts. It doesn't go bad like overnight like some other milk product.

29:27
It's yeah, it's I mean it's creamy and it's cheese like what how could you beat that? That's true You know what's actually really good is if you're making like a quesadilla which we make for kids a lot They make the cheese. That's like the cream cheese cheese Melts really good cream cheese cheese. Yeah It's like, you know a blend of like it's shredded

29:52
but it's like the cream cheese blend. I don't know, it melts really good. When you have kids and you're trying to melt cheese in a case of- Yeah, throw it in there. You want the fastest melting as possible. What's the fastest, you're researching fastest melting cheese. Yes. Our cameraman that does our videos, most of our videos, Dan, Dan Johnson, he will put, I don't know how he does it, but he'll put like cream cheese in his like grill or like smoker and cook it that way somehow and like makes like a crust, I don't know.

30:21
It's, I guess, look it up, he swears by it. He loves it, yeah. He loves it, I never tried it. It's like a heart attack, but it sounds delicious. So Craft Philadelphia, Philadelphia cream cheese, they're doing a huge ad campaign, I guess, kind of, I don't know, if there's a shortage, I don't know how they're taking care of, how they're doing it, but they're leveraging it into, they're trying to get pent up demand for all that cream cheese.

30:47
It's gonna one block of cream cheese is gonna be like 50 bucks. Yeah, so on eBay. Yeah with the inflation It probably will be anyway. Well, it's possible way to bring it down dude. That was now I feel bad. I know back to So YouTube I got this warning actually cuz I'm I have YouTube TV. We have that at home

31:06
and got a warning that the Disney channels, which is 18 channels on the platform, might be going away. And YouTube's struggling because I get these notifications like every other week now. Their negotiations with all these content providers is waning because every week, and they're like, we're gonna drop it by $4 here, $3 there, like if it goes away. And I'm like, at a certain point, yeah.

31:32
If you want to have a platform, you got to have more than seven stations. You have some channels. Yeah. As they call it. But what the problem is, is you have all these companies like Disney, even NBC, but you've got Paramount, everyone, they're creating these original content and these other platforms pay to get them to show on their channels as well. But they want people coming to their own app. Like Disney wants people signed up for Disney on their own app.

32:00
And yeah, they recognize this as a second distribution channel for selling it to YouTube, but I guess the juice has to be worth the squeeze. And you know, when talking about billions of dollars. Yeah. So, uh, it's going to be interesting where this goes. I think, you know, be careful what you ask for. We always bitched, at least I did that. You can get 500 channels and you only watch two and you're like, why can't we just have them all a cart? Right. Well, eventually you're going to have to buy like

32:25
37 apps to piece together everything you want to watch. I might already have 37. Yeah. I mean, seriously, Hulu, Netflix, Disney Plus. Right. Yes. Plus. Yeah. That's only four. But it seems like Amazon. Yeah. At least at least seven. Amazon Prime. That's five. Yeah. I have like every one of them. Yeah. And brag.

32:46
Not becoming a kid. I'm bragging of the inefficiencies, the inefficiencies of my life with kids. Bro, we have a bunch of redundant. Bro, we've got redundant, man. We just buy everything to buy it. We have. Give me subscribe to something else, please. Yeah. So anyway, YouTube watch out. Disney's leaving you.

33:07
Temporarily. We'll see how it goes. Um, I thought this was an interesting grinder. I know how much you're on the platform. Sure. That's why I want to address this article. Let's hear it. There, uh, so there's been all of these rules and laws coming into place with ad tracking and.

33:27
the ability to kind of follow people around the internet and data privacy and all these things. And there's finally been a fine levied and the first one to get one of them, which is a GDPR, I'll be getting into all the acronyms, but just know it's about data privacy and your ability to be retargeted in certain ways. Well, Grindr's got a $7 million fine coming their way for breaking some laws. Oh, great. And that'd be the only law they're grinding on. Yeah.

33:57
Oh boy. It's, I guess, probably everybody kind of does it though, right? Yeah, I mean, owning an ad agency, we stay within the parameters. The parameters, sure. As much, the gray ones. No. Pretty much. No, we're right in line with everyone else, but Grindr seem to be pushing the limits a bit. Yeah. I mean, which kind of goes with their brand.

34:24
Yeah, they're edgy. Edgy a bit. That's also probably, I think that's probably also sex joke, so. I didn't really mean to make that joke. Yeah, there's never, there's no way to talk about it without it sounding like we're making it about that. I just thought the fact that they got busted. That was funny. Thank you for tuning into the last episode ever of the Radcast. The last episode of the Radcast. Oh my God.

34:52
I'm not even gonna say anything else, because I can't. I wasn't, these weren't even like jokes. They were just trying to talk about it. Nope, nope, this is not, I didn't even. Oh God. I didn't see that, nope, I can't say that either. Well moving on. Yeah. Maybe that wasn't a good choice. But Alexa, you know, you know, you know I'm talking about with Alexa. Sure. Alexa, turn on my timer. Alexa, which would be Amazon's voice assistant.

35:21
She has a new celebrity voice that you can turn on. Mike Tyson? What would he say? I don't know. I can't even do that impression. I'm just thinking. But Santa Claus himself is the celebrity voice on Alexa. What? Yeah. I got ho ho ho. I mean, you know, like, what is he going to say? Yeah. Does Santa Claus have like a uniform voice? Is that? Sound when he's talking other than ho ho ho ho.

35:51
I don't know what it was like uniform voices. We probably should have had that play on an audio podcast, but well, maybe we'll layer that in. That would have been Nick. Strike three, buddy. No, but I will see if you're out there. Go say Alexa place celebrity voice, Santa Claus. Okay. Hopefully that brings it up. Um, yeah, that's weird. A little bit. It is weird. Ho ho ho.

36:20
And that's all for the news. The last news was Instagram hit 2 billion active users. No, no, no. But you know. Good for them. I know. I think that's, you know, 2 billion. What's a billion amongst friends? Yeah, I probably have 2 billion also. Exactly. Cool man, you're headed to Vegas. I am. After this, I'm going home, getting the. Mike's lemonade and you're gone. Mike's hard lemonade, probably walk the dog and. We'll have fun there. Yeah, it should be fun.

36:49
Have a safe trip. I'm gonna, I'll do my best. I'll tell the pilot. You said so. Frontier. Yeah. Don't tighten the screws. It's like a guy reading a manual. Yeah, you walk on board. Okay, pull back. Yeah. Okay. Oh. In the pilot seat. Yeah. He's got a trainee next to him. Doogie Howser. He's like, I'm gonna fly the plane today. Oh God. I hope you make it back. If you make it back next week, sir.

37:16
Christmas edition. I'm excited for that. I have like Christmas music and something else. Get next. And Nick's old enough to drink, right? Okay. Yes. He doesn't look at, he's a young looking guy. Yes, but we appreciate him. Handsome too. All right, brother. We're out of here. You know where to find us? The radcast.com search for all the content search for social media holidays and hear the greatest jingle ever created. Ever. Ever created. Ever.

37:44
And with that, we'll see you next time on the Radcast. To listen to full episodes or to contact us, visit us on the web at theradcast.com. Or follow our host, at Ryan Alford on Instagram. Thanks for tuning in.