Weekly Marketing News July 8th, 2022 - Stranger Things with 1 Billion Hours of Streaming in Less Than a Month!

Yeah. I'll take a hot dog over a burger any day. Yeah. I did not have a hot dog. We had barbecue on Sunday. That's okay. We had grilled burgers. Yeah. So yeah. You did, you did right. It's something. Yeah. But I do love good hot dog. It's so good. I have to have one of those. A baseball game. Oh, yeah. Nothing better. So your brother was in town. Yeah. So we grilled out. No, very sure. I went to the lake with my boyfriend's family on Sunday, which was fun. Oh, yeah. How's that relationship going? It's good. I did a half a delta eight gummy and was violently ill for the last half of the day. Really? Yes. Okay. Yes. Have you done them before? No.

And next week, Darren Prince, author, sports agent, speaker, really emotional episode, maybe the most emotional episode ever, Darren went through substance abuse. But he was these. He still is the agent for Magic Johnson, Hulk Hogan, Dennis Rodman, some big stars. Yeah. And his represent in the long time. But he had some really tough rollercoasters with substance abuse and has been sober for 11 years. But he got real transparent about that journey about, you know, being at the high of the highs, literally physically, and then the low and lows. And I think Irrae will get a lot out of that learning from him, learning from, you know, what he's been through and, you know, how you truly kind of have to find happiness in the right places.

And so check it out next Tuesday, July 12th, Darren Prince, sports agent to the stars. And yeah, I finished Stranger Things last night, season four, very dark and very good. And that's the last season, right? It's done now. Yes. Okay. Now, the only thing, and I don't need any hate mail, because I love Stranger Things. And it was dark and it was good. And I thought some of the writing was amazing in the season. But it felt a little all over the place. And there was a few little plotlines that kind of bugged me after the fact, a little bit. But everything being so grand in the storyline and some of the stuff they did, like as a whole, I was like, I'm nitpicking, but there's a few little things.

everyone's listening, we're watching it. I don't want to watch it. I'll get you it. I'll get you it. I'll get you it. Okay. I know we have, we have a couple news items, a lot of things, which we'll get to. Stay tuned. And Prime Day, Amazon Prime Day, the twelfth, next week, market calendars. I know your, I know your little anti, uh, if I can shop local, I will. But no, I am not, I'm not about 80% off. Oh, absolutely. I got a lot of my cleaning supplies from Amazon actually. So Mark your calendars folks the 12th is prime day. Yeah, don't act like you don't do it. We all do we all do there We're some pretty good deal look down this morning. Yeah, so

Next week and You know speaking of orders, and now we were gonna do a little unboxing which will oh we left the box out there It's a big box. It is a big box. We have some new merchandise from our official Merchandise sponsor branded bills branded bills dot com You get radcast 20 you get 20% off your entire order. We have new merch in for the radcast We'll show it to you next week. We'll just tease it this week. Yeah, we'll show it to you next week follow our social media. Stay tuned But premium hats premium sweatshirts goodies flannels flannels and some big summer hats that they have out the new red Order your yacht hat. Yeah, no, I'm waiting. I was like waiting for my gift my summer gift from the team

No, no, no, there's no time. It's gonna be hot for a long time But they knew that those if you've seen them I've seen people wearing them their retro the rope that goes cost a habit Pretty cool. They just launched those but you need to go check them out. Go to our website radcast.com Quick on sponsors quick on branded bills You'll go straight to their website get in the code will already be plugged in for you But if not radcast 20 20% off our official Merchandise sponsor Go give them some support and tell them the radcast sent you tag us post picture Yes, yes, get a few social holidays. Yeah, the happy national video game day. Yes I don't know if I'll have time to play video games today, but I might play it on my

She still does, but that's having a while and Diane if you listen to this there should be some sugar cookies We love our cookies on this podcast, don't we do we do and I know you'll be celebrating this. I will be Sunday No, kitten day. Yes, is does the marvelous mr. Marshall get any special treats on national kid today? Absolutely, so probably not No, I'll give him I'll give him something. We've been like wet food or something. Yeah, he's not totally a kitten But whatever. Yeah, all you kid and lovers out there take care of your gift for babies It's also this is this I could get behind a day. I'm gonna have to definitely celebrate this national peanut a lot of day is Sunday

There you go. Yeah, that's a good margarita's last week. It's God pretty good. Made them myself There's some extra. Yeah, there you go. There you go. Hey, but trick with the margarita is at pillow grandma and yay on top There it is. Yeah chef in another life. So there's your social holidays. Yeah, we do have some TikTok news today skipping the Metaverse news. We're what's straight to TikTok news because we know you need to know it What's on the first tip here? So YouTube's TikTok rivalry is going to impact video strategies YouTube shorts, which is the rival for TikTok is Has just reached 1.5 billion users So if you're in the marketing industry and you're not totally sure you want to deal with TikTok YouTube shorts is a great way

You're probably doing it and maybe there's a lot of other people I just haven't gotten in that for and the editing process is a little bit I think it's a little bit easier as far as if you're familiar with the YouTube interface So just something interesting keep in mind while we're keeping TikTok at the forefront of our conversation. Yes, and this is an article from Forbes.com talking about Marketing strategy every branch should embrace on TikTok There's three key takeaways here and I support the number one brands need to have a presence on TikTok It's past the point you need to be there. I don't care if you're a small medium large You need to be testing the platform indeed to be on there. There's a lot of eyeballs too many 50% or over 30

So you need to be on there testing it see if you can get momentum and building your brand there And then it's interesting because What you need to do is you need to really work with influencers and or Internal on your business have some people that can create that know the platform Because you've got to create the right content. This is not just Throw a video up there. I throw off, you know something you post it on Facebook. Right. It's not an Instagram story It's got to be a little more curated than that. That's right So use the creation tools have you know the internal on your team You know how your house bigger bigger smaller team is but someone should be kind of in charge of it

Or you hire an agency like radical to do it for you and Don't make ads make TikToks But that's a good t-shirt actually the um and and what that's back to the other comment It's just that's to the point that It's a different platform and the engagement levels are different and the attention span is short And you really do need to make tiktoks You need to use the editing platforms need to and I'll even say this Spend You know tiktoks not paying us yet But spend some time on the platform and go through it and kind of absorb you'll get to know and see What other people are doing right right and that will you'll understand the notion of making tiktok right and there's a trust with tiktok

I had our beats for lunch and it made me think of this I did not have the meat sweats luckily. There you go. That's good. There's an air-condition car and eating more of peace sandwich But uh it did it both makes me cringe and laugh at the same time yeah but They've teamed up to tackle the meat sweats where diners perspire profusely after eating a meat heavy meal The phenomenon has cropped up in pop culture in various places like friends And coverage of competitive eating competitions like the hot dog competition. I won this past weekend Uh, and it the combination. Oh, I really do Hey, oh my god, I walked right into that one. Jesus Christ Um Sorry, it's fine. I'm not reading anything at all

Snaps That's more there's more truth to death and then you're lost the back of the canned features Lyle's portrait, you know, I do much better with one once I've had a few Hey, oh Hi, kid. It's okay. She does better ride with beer with me. Uh, I could tell you her. She's can't tell her me There it is, you know true honesty So the brand will raffle off the cans giving the company an opportunity to click first party data on its consumers We like that Increasingly export its important step is average hazardous prepare for third party cookies Additionally the initiative comes after a slew of brands traditionally associated with men take greater steps to reach out to women This comes to us from the marketing dive the marketing dive calm

So this is cool and Money I saw We had this article. I think teed up for last week. We got overwhelmed with all the other news, but I saw another thing on the TV About this this week, so it's fun and on You know it'll be interesting to see Like I guess Indy raffle takes off now with these large brands. It's so much fairness. Right. I wonder how much Data they'll be able to collect one interesting because Miller Light's been known for very Very masculine Very masculine commercial. So I think it's a taste great. Let's really rebrand. Yeah But Mary Laugh, I guess was we'll see one of the first women brewers. Yep. Okay In the industry no beer without women the women always brewing up the best shit, you know come on

I know you know, they had that thing with their app last week that we talked about yes, yes, and it's uh It's interesting I You grow up as a kid you eat happy meals, right? So you have you know, they get nostalgia, you know, we I grew I always took my kids we had hotcake Fridays like 180 Fridays in a room you got broken up purely by a covid pandemic When they stop letting people go in the in the location it tends to wreck things um But it's interesting the the the handoff like How do teenagers feel about McDonald's? I guess they love it, you know, right? Right like I and I couldn't I'm not a teenager, but I couldn't tell you the last time I went to McDonald's

Like I and I don't even I don't think about it either and maybe that's just like, you know, purely personal but I do associate it more with teens kids like, you know, I'm like a younger or you know Desperate on your own I would need McDonald's if my kids didn't and I and I tend to avoid it and not because Like my nose is up in the air like 40 to 80 like I don't go to McDonald's like I had Harvey just Like it's not an anti-fast thing But you'll think Barbies over McDonald's if it's just you because I think I've gotten is an adult I've gotten to where if I'm gonna have a burger There's a lot of other fast food like good burger places now

Like and if I'm gonna have a fast food what I'm gonna have like a frame-broll flamethrower old big burger king when Over McDonald's that's just me having my adult taste now, but you know like the McDonald's burger doesn't they for me now? I mean now chicken nuggets pretty damn good That's why I go to like drunk food. Yeah, but my kids like if if they're like mandating me donals We'll go you get the head of the nugs get the nugs nice But uh, yes another play here from McDonald's you love to see it and back on our our Stranger Things venture Coke and LaCosta see significant value for Stranger Things product placement. Did you catch those brands? Well, you're watching it. I did catch coke. I can't say I remember LaCosta. Yeah

Uh Now that I you say it. I think I remember the guy one of the guys having a t-shirt the little alligator thing man, I had me some That's a good grammar had me some LaCosta Search and I was growing up. Oh, I bet you did this thing has come like full circle. I was like seven years old I'm a little alligator, you know, that was cool. It surprised me that that was the brand But coke has the highest placement value of any brand so far with 1.83 million dollars I wonder what they paid for it Is that because I think that's the value that people are assigning to it right the number of people that watch it I doubt they paid that no, I would be shocked

With a crown of vanilla Thanks to watching Stranger Things Uh, but look Netflix is headed to this place where they're gonna have to be at supported, right? And so this is a great way for them to do it Especially they can get hits like treasure things so keep making some great shows Right, so you get the eyeballs on it if they can add it and after the fact and change that sponsor out And this is modern marketing folks like this is product placement has been around a long time So I don't want to say it's new, but like when consumers are Scanning through stuff and you put an ad in there and they're going faster They don't want to pay attention to it. They don't really market it too

This is how you can market and gain awareness without Being overbearing. This is kind of coming to consumers and it goes back to tiktok as well What we're saying about tiktok like you know don't make ads make tiktok's that's right And I think it's just it's if I was coke and I wouldn't be surprised I have a similar strategy With your influencers. I'm not going. Oh, this coke is so delicious. Right. They need to have like, you know Enjoy coke t-shirt on while they're doing something they would naturally do So you're getting that brand impression you're you're you're extending the awareness right factor Um, and so consciously you know wake up in the morning and you want a coke Yes, yes, yes, work for you finally today. I thought this was fun. Madelo and talkies

Um, there it is. Shake your reference. I'm here for that. I'm here for yes Here on the red case any parting news miss jossie. I would not suggest doing delta eight Avoid the delta eight. I want to see. I need something not the pictures of them I want pictures before it went completely. Oh I'm going to go with my crown vanilla and cherry coke zero. That's a collab that's made in heaven and I think I'm here for it. They could be sponsors of the show. There you go. I'll work on it. The official cocktail of the red Can we be drinking it next week, please? You know, we'll find us the radcast.com search for all the content search for Jerry Coke zero or Stranger Things or National Kitten Day. There you go. Which is Sunday. So don't forget

For Christina Gasi, I'm Ryan Alfred. We'll see you next time. Thank you. To listen to full episodes or to contact us visit us on the web at the radcast.com Or follow our host at Ryan Alfred on Instagram. Thanks for tuning in You