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Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Radcast Day here at Radical. It's a lovely hot day outside and depending on when you're listening to this, I hope you're having an excellent day. Doing a little new segment here. I am excited to be joined by our new.

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of the show, Riley Clark. Welcome Riley. Yes, thank you. Thank you, glad to be here. And I'm glad we're doing this news segment too. I think it's gonna be really good. I know, so we're gonna, we'll get to that. I want Riley to talk about herself a little bit. But before we get to that Riley, just we're gonna start doing these kind of news segments, talking about the latest in marketing and business and just stuff that we find interesting. Yep. I know we're gonna talk a little bit more about where we're headed with the Radcast, but...

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what the hell were you doing before you came here? It's a million dollar question. Well, COVID hit. No, I'm just kidding. Before we drug you in. Right. Yeah. Yeah, no. So I moved on from West Virginia. And then I had graduated from West Virginia University last year. And I did an AmeriCorps service year for a year. And then COVID.

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messed up a lot of plans. Very, very, very grateful though, because obviously I found this job, and I mean, I love the fact that I can say I'm a producer, and so that's obviously excellent. So thanks. Yes, you were made for this. Yeah, right, exactly, exactly. So, but it's awesome. I like where the Radcast is going right now. So as far as what the Radcast is doing, we have this whole series on eSports right now. I think that's.

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Obviously excellent. The feedback's been great. It's been fun for the Radcast as far as like we have our own Instagram account now, which is great at the dot rad dot cast. You should go follow it if you haven't already. And what else is new? Oh, we have a website now. So that's exciting. We're going to be starting to put all of our posts. Our posts on the website and

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you know, all the podcast episodes from the past will be on there. And I think that'll be good too for us. That's the radcast.com. Yes. So if you want to follow along, the best place to find all our episodes. Yeah. Obviously most people are probably subscribing on iTunes. That's like, or, you know, Apple, the biggest place, but

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If you want to go directly to an episode or get maybe a little bit more content, the radcast.com. So excited about that. We're late. We're getting all groans up here. You're making this like official. I know, I know, I know. It's I love the fact that there's all these things that are going on now and all the filming and stuff we're doing for the Radcast to the videos have been so cool for the Radcast. I'm excited for more of those to come out.

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Yeah, and then all the secrets that I have in my head for where the Radcast is going. We can't give them all out. Exactly. We can't give them all out. Can't give them all out. Can't give away all our secrets before we have teased them one at a time so we don't run out of ideas. I know. Don't worry, I won't run out of ideas. That's good. Yeah.

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not getting fired anytime soon. I'm just kidding. Well, we're excited to have you here. And I'm excited to have another voice on the show. And there's something that I think I have a deeper voice. So like the Bertling deep guy voice and having both the insight and perspective and maybe a lighter tone, I'm excited for having someone to kind of just.

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back and forth with on the news and different things and with guests and oh yeah just providing you know a different perspective and so I'm really excited you're here yeah me too thanks cool so welcome Riley uh you'll be seeing lots more um from her yes from the radcast where we're going uh with the programming uh so excited for that follow along on Instagram probably the biggest place we've got Facebook too and you know all the normal channels

04:20
Probably have some LinkedIn action at some point. You'll see the posts that are on like my profile and your profile. Right, right, right. But you know, just tons of content. Yeah. I think it's gonna be great, I think. Yeah, it's gonna be a lot. You know, like, you know, keep it like we're doing. Like we're trying to both inform, you know, marketers or about marketing and different aspects of it. But really.

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through the lens of the topics that are important, like esports. And we're going to talk about some of the news there. And if you're following along on any of the programming, just how big that ecosystem is, it's just been mind blowing. Yeah. And then even the next couple of guests we have coming up, we have Inamar Benedi, who's the CEO and co-founder for one of the huge in-gaming advertisement company. And then we have...

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We're getting the finalized details for Matt Arden, who I'm personally excited about just because I want to know you are too with your buddy Scott Cole. Another shout out Scott. I'm just kidding. But yeah, Matt's the head of content and media at NBA 2K League. So that's obviously exciting to have him come on. And then Tuesday.

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Our next episode drops at noon with Sean Barry, the CEO and founder of Metro Sports. So that's obviously super exciting to have his episode. We have a lot of big names. We are. You know, it's like, it's cool. I mean, anytime you're getting emails like we've had the last couple of days from multiple addresses that are at nba.com, Oh yeah. You know, maybe. No, you feel good about yourself a little bit. No, it's good, it's good. We're excited to have Matt on, Talk NBA 2K League.

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All the content, all the growth they're having, you know, they're only, I mean, they were only ESPN2 last night again, practically every week, not every week, but, and you know, again, super excited for where that's headed.

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Lots more to come. I know, I know. But this new segment is going to be good. I'm excited for this. Cool. Want to tee up our first article? Yes, absolutely. So one of the first things we're going to talk about today is the fact that one of the leagues in LA, FaZe Clan, signed up with Verizon as their exclusive 5G partner. Yes. So FaZe Clan, if you're listening and you're

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you're kind of getting your, if you've been listening to the esports segment and kind of getting your head around it, maybe some people listening or knee deep in it, you know, now I think we pulled in, you know, now our listeners, you know, probably pulled in some esports aficionados now as well as new people. But FaZe Clan is like, if not the largest, I'm sure someone from FaZe Clan will message me later to say that they are definitively, but.

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one of the most respected and largest professional e-sports organizations. What does that mean? It means they organize leagues and games and players around those games and put together teams to play everything from this game to that. A lot of the games are in reality are shooter games, whether that's first person, third person. The biggest game in sp-

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in eSports right now that's growing and having the most buzz is called Valorant. And I know they're big in that, but it's big news for Verizon. You know, having worked with Verizon a long time, you know, they're not afraid to put money where there's growth. And if you follow the money with them, it's typically where things are going. And, you know, it just shows, you know, the numbers aren't out there, but the fact that they're an exclusive provider, the 5G exclusive provider.

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playing up the content aspects. It's big news with, you know, just the fact that... I don't want to say... Look, eSports and gaming has been respected and understood as its growth. This is not in some nascent stage. But again, that kind of name with just an organization within eSports just kind of puts the icing on the cake for how big this really is. Oh, absolutely, because I think the other thing is, is so many...

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companies like Verizon are coming into the esports space and it's not that they haven't been already there, but I think they're making bigger moves like this for example. I mean that's like, you're putting your name with a league. I mean, you know, and I think there's a lot more attachment that's going to come through bigger names like Verizon, which I mean I'm excited to see, especially when they start partnering up with more leagues and getting their hands in more tournaments.

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the competitions, that's going to be interesting to see too. It's going to be interesting. You know, you've got the teams, you've got the players, how that sponsorship kind of comes to life. You know, you can see probably the aspects of signage and logo placement and all that, but how much they'll be able to use the influencers of the gamers themselves and how much content's generated out of that. I'm sure there will be. I'm sure there'll be stories told as the gamers are.

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maybe streaming or doing other things over 5G with Verizon, not to give you all the ideas, you know. But I'm sure someone up at both Verizon and FaZe Clan, they're partnering on the 103,000 different ways with which to kind of bring this partnership to life. But it'll be pretty fascinating. I am curious as we kind of talked a little bit pre-episode, like the...

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The reality of you got the 5G network and how fast it is, and I don't think we've reached a point where it's gonna replace a LAN for gaming over that, but my mind just does go into the curiosity of is 5G getting to a place where it might could push the data needed for these guys to stream on it? Is it reliable enough for that? I don't think that's what this partnership is about immediately.

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I mean, these gamers, every lag or every second matters for the game. Like, if they're one second behind, they're getting shot behind the wall. Well, and that's the other thing. I mean, I've read things before where players will get so frustrated in a competition or whatever and they'll be like, you know...

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I didn't have good Wi-Fi. How is that my problem when they're competing? And then they just get booted out of the game because there's too much going on there, which is why I think that 5G networking will be really nice for them when they start hosting competitions or things like that. And the last thing I'll say is, people might wonder, okay, what does this mean for Verizon? How does this, look, you have obviously gamers.

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I think the average age of an esports player is like 23 or 24 or something like that. But it's a way for them to get their brand in front of a younger audience, to start seeding the brand name. And then it's in a very fluent...

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eSports audience. You know, people think, oh, it's video gamers that are lazy or whatever. There's a lot of IT professionals making good money that play a lot of games. Yeah. And so this is in a very affluent market. And so Verizon isn't just throwing money in a market that isn't going to see them dollars down the road. They're seeding their brand in an up and coming ecosystem that should pay dividends for them down the road as being, again, a brand that's

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involved in things that are growing and important to the youth of now. And so, and it is one of those things that seems to be.

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20 years ago I felt like I kind of outgrew games on some level, but now I think if I was a kid, you might not outgrow it. You might not have as much time, especially if you're balancing school, sports, other things, activities you might have, but it's something that's gonna stick with you. So you've got a long fuse here, and I think Verizon's seeing that, and so it'd be interesting where that goes. Oh for sure. Well, I also think it's interesting just what, you know, some of the other big tech companies are doing right now, too. So I mean even like

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Amazon right now and Apple, what are the big ones right now? Amazon, Apple, Facebook, and Google. Their hands in esports right now is like, you know, it's, you know, you follow the money, right? But like the money's in esports and you know, I hate, I mean, we talked about this, you know, pre-episode and even on some episodes with some other people in the series, like I hate to say it, but COVID, you know, when you have, when you're not able to do anything except for be at home.

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basically all day you are pretty much left to be sitting on your couch and you know playing some sort of Recreation activities are limited. Absolutely. But these other these companies are coming in realizing that and then they're like, okay great We'll make more mobile platforms Or more, you know mobile friendly things the way these tech companies are now coming in It's interesting that even with twitch You know like Facebook has seven hundred million

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engagement on gaming on Facebook platform and like Twitch, what was it? Um, you know, like 19 million or something views a month too, but it's, it's crazy that like, you know, Facebook actually has, you know, seemingly like more. I just don't think people realize the scope and size of it, like how much content and how much is streaming and how much involvement there is. I think everybody kind of sees what they see, but if anyone had any idea the

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the micro bits of data that are passed through these networks every month just for gaming and content from the gaming. Who knew that I didn't think, I guess in hindsight it makes sense back in my days playing Lansden and Zelda or something, there'd definitely be

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But the notion that people would watch it like a TV station or watch it like a sports show, I never saw it getting, probably because the technology wasn't there, but the convenience, as I hold up the smartphone, if anyone's listening, of having a smartphone where you can just throw on a video and watch and learn some cool moves for how to.

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blow somebody's head off on the counter strike. Oh, yeah. I mean, well, I mean, you know, you go on YouTube and you type, you know, you look up what you need. I mean, you know, it's like, how do I advance past this point in the game or, you know, whatever it is that you're trying to do, it's going to be on YouTube, which is just great. I mean, it's just crazy. But all these companies, I think, have historically focused on, you know, music and movies, you know, is entertainment. And now games.

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Whether it's mobile games, whether it's... Candy Crush. Yeah, from Candy Crush to Fortnite to whatever. It blows it away from a numbers game, both money, both time spent and all of that. It's finding its way into, if it's finding its way into Google Verizon.

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Microsoft and others, then I think everyone else needs to take notice as well. Like we've been saying, I feel like the entire series, if you're not in esports now, you need to be, you need to get into this, this ecosystem because it's, it's taking off. It's, it's awesome growth. What's next? What's up next? Um, next. Ooh. So did you ever think that farting would cause economic issues?

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for Burger King. You know, I did not, but I do know where we're headed with this. Yes, we want to talk about Mason Ramsey's music video. He's such a cute little kid, and he's just up there strumming his guitar and singing about cows farting and how this is affecting climate change. Let me say this. I know nothing about the science of methane gas and the fact that supposedly, you know, cows farting and burping.

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It calls like 30% of the methane gas issue we have. 33%. That's crazy. And I don't know if what Burger King is doing with their lemongrass that they're now feeding the cows that become whoppers, and whether it works. But what I do know that works is this song in this video is amazing. Oh gosh, yeah. It's catchy.

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It's brilliant. I have no idea what it is. At least a million dollars, probably in production value. They're all those other little kids and it's just so in the little cows and you know, they're doing things with their mouths. Oh, by the way, I misspoke. It's 9.9% of a agricultural sector is 9.9%. That seems more reasonable, but still that's still a lot of it. It's still very high, but I just, you know, felt like that. Again, murder king turning what could be bad press, which is, you know, global warming and methane and not just bad press, but

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bad for the environment and turning it into something comical, interesting, and they're actually doing something about it. Again, whether it's working or not, I don't know, but the, the video and the idea from, you know, whatever agency did that or, you know, I know Burger King has been stepping on the limb between the moldy whopper and other things in there, whether or not that did anything for them. I don't know, but I admired the, the chance they took in doing it. And the same with this is, you know,

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It's, there's a lot of ways to go at marketing and it's the path of least resistance is not always the best path.

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And so with great risk comes great reward sometimes. And again, don't know how this plays off, but you need to go Google Burger King and methane gas song and watch it, because it's amazing. I'll try to include that link in somewhere. Yeah, let's conclude that. Yeah, I'll include the link. We can put that on the show notes, so you can click on it. You guys have to watch it. You absolutely have to watch it. Quite catchy. Yes. It's like cute for you. And the kids is cute, you know? Yes. Singing, you know? Didn't know of him before, but.

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No, you didn't. You didn't know about him from the Walmart yodel. He's a yodel kid from Walmart. I remember people talking about that, but I never got into it enough to know him like by name. And so.

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you know, but brilliant. Brilliant. Yeah, absolutely. I love it. Yeah, we'll include the video for sure. Is that our news for today? I think that's it for today. Cool. So three quick hitters. Esports, growing, huge. FaZe Clan, Verizon, lots of stuff out there. And finally, Burger King and methane gas, and ways to do marketing and get attention and turn negative press into not negative press. Exactly.

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So we hope you enjoyed this kind of quick hitter session. I'm looking forward to future ones. We'll kind of get, we'll blend in some pop culture, some marketing and just, you know, whatever kind of segments we're on, you know, whatever else Riley cooks up. She's got the Radcast kitchen over there. Yes. And we'll take it wherever it goes. But Riley, excited to have you on. Yeah, thanks. I'm excited to start doing this. This will be good.

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Cool, it's Ryan Alford and Riley Clark here on the Radcast. We'll see you next time. Follow along at theradcast.com or the.rad.cast on Instagram. You can find out more about our agency, radical at radical underscore results on Instagram. We'll see you next time. See you next time.