00:00
Well, hopefully no one will ever write a book about me. My job is to write about others. He was the greatest football player ever in my opinion, and, and, and a better man than that. I didn't wear my Jordans today. I'm still just jealous of, uh, all the times you've spent with MJ. Your curiosity allows you to pull from people really great content. I think people with a high CQ are most interesting people in the world. To me, find a question that you can ask every great interview you're going to do that will make you better.

00:30
action, you're an enabler as a speaker and that is the best and most powerful kind of speaker. Wow, by the way, I just wrote that down. Trust me, you'll see it in my marketing before. Hopefully you won't charge me for it. That's a free one, Don. The first one's always free. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan Alford.

01:00
Hey guys, what's up? Welcome to the latest edition of the rad cast. We're staying radical like we always do here. If it's radical, we cover it. And Don Yeager is radical. What's up, brother? Welcome to the show. Hey, thanks, right? I'm glad to be, uh, both with you today and feeling radical with you. That's great. Uh, you know, we joked beforehand. Everybody's got a lot of titles and you know, you're, you're, uh,

01:29
You know, you've done a lot of really great things and, uh, I'm excited to get to it. You know, you're a Forbes contributor now, team builder, executive coach, New York times, bestselling author. Hey, and you know what, after talking with you more, I'm just going to say one hell of a great guy. Thank you. I'd rather lead with that. That's good. No, man. I've, uh, enjoyed learning more about you as I've read enjoyed. I know we've shared, uh, shared places here on each other's podcasts and stuff. And.

01:59
So I'm excited to further the relationship, but I'm excited to kind of tell some of your story today and make sure our listeners, you know, learn from a lot of your experience. And I mean, you know, I'm still, I didn't wear my Jordans today. I'm still just jealous of all the times you've spent with MJ. He's right back there on the wall. It's all good. Cool. Well, Don, let's start.

02:28
down the path and we'll let you lead us. I know you've done a lot. You've written a lot, you've spoke a lot, but let's give everyone your version of kind of your life story or your professional story and then we'll kind of get down to some specifics. Sure, well, for me, a lot of it really came from growing up. I was the son of a preacher. My father was a Methodist preacher

02:57
Born and raised in Hawaii, lived in Japan for a couple of years, then ended up in Indiana. When I showed up in Indiana for high school, the night before school was to start, I got a phone call from the school counselor. I had signed up for ROTC. I was pretty sure I was going to be in the military because that was what I'd grown up around, a lot of military families.

03:24
And they let me know that there weren't enough kids that signed up for ROTC, so they were canceling the program. But she was putting me on the student newspaper, right? There was a slot there, and so they were throwing me into that role. And I'd never thought about writing or that as a potential, as anything that I might wanna do. And it did not take me long to find out how much I enjoyed.

03:51
the art of chasing curiosity, which is what journalism is, right? I'm intrigued by things, so I want to go learn about them, and then I want to learn how to tell them to other people so that they can satiate their intrigue as well. And so, literally, by complete accident, I found, as a freshman in high school, I found what would ultimately be my career, which is, I think, a reasonable rarity.

04:19
Most people don't have any sense that that's something that they would enjoy that much. Um, I did. And it turned into, um, you know, now 33 books and, um, you know, a long time career at sports illustrated and, uh, several long newspaper gigs and travel all over the world. Hey, man, they say bloom where you're planted. I think you, uh, you did more than bloom my friend.

04:47
Well, and it was, it was an accidental planning. And so I think that's the other really good lesson there is that sometimes we want to be, we want to defy, we want to script it out and sometimes life doesn't allow you to script it out, right? You have to just, um, you, you have to go where, uh, where, where, where things allow you to go. Sometimes it's crazy. I mean, the irony of you saying that, but like, you know, being the talented writer that you've been and are.

05:15
you know, literally scripting, you know, like, you know, your life's work, both living it and scrim, you know, I find, uh, I'm one that lives in ironies and, uh, you know, being in a creative space, you know, finding those insights, but, uh, that's probably the path I would go if I was writing my book about you, you know, like, well, hopefully no one will ever write a book about me. My job is to write about others. I know. Well, is that, I will say, is that hard? I mean, you know, right. Do you.

05:45
you've written for others and been awarded for writing for others and had the you know, the amazing ability to write about it. And I want to get more into that, you know, everyone you've written about. But is that is you find it hard to write about yourself? Yeah, I don't I've never I've actually never written about myself. But I've written I mean, again, for me, I consider kind of my, my sweet spot in is, is helping identify

06:12
the really great stories that exist within other people, and then helping them figure out how to make those great stories tellable to the public at large. And so, you know, it's funny. I read some statistic once that said that like 81% of the population believe they have a book in them. They believe there's a book inside of me. And obviously, you know, a tiny percentage of that number will ever write one.

06:42
Right. But for those who do have a book inside of them, having someone guide them through the process, which is what I do, asking the right questions, listening appropriately, doing the follow-up questions as you and I were talking, right? It's not just about having a script. It's about knowing when to go off script. And when you can do that well, you find that there will always be work for you if you can do it well.

07:11
So, you know, I don't want to gloss over, you know, and I think there'll be intrigue, you know, with our listeners and viewers with some of the who's who of, you know, who you've written about, you know, I guess we can talk the sports illustrated side, the sports side. Can you kind of share a little bit more of the highlights of some of the past writings and everyone you've been.

07:38
both fortunate and I like to think you create your own fortune with the success that you've had, you know, but some of the the greats you've written about. Well, you know, probably right at the beginning, one of the one of the biggest breaks in my career occurred when a pretty decent NFL running back named Walter Payton, a guy who had a mediocre career.

08:06
Anyway, actually probably the greatest of all time. I think in my opinion, sweetness, yes. Exactly. Um, I had known Walter through my work in writing. Um, and then suddenly, uh, uh, Walter at age 46, um, encountered a rare form of cancer that was going to kill him. And he knew he was going to die. He had received the diagnosis. He had, the world did not know it at the time.

08:36
and Walter decided it was time for him to try to tell his life story, which is funny to me. I mean he's the greatest of all time. He's 46 years old. I mean we have like 13-year-old gymnasts who are writing their life story today in books and I'm thinking you haven't even lived a life like what life story are you going to live? But Walter Payton hadn't yet written his book and he decided it was time and my good fortune was as he was searching for a writer.

09:06
I happened to be on Oprah Winfrey's show one particular day. Walter was watching it, realized that I could be the guy that would be the right writer for him and he invited me into his life and I lived the last 10 weeks of Walter's life with him and to write his autobiography, Never Die Easy. And for me,

09:32
That was the game changer, right? Up until then, I was a solid journalist and it made my career was good. But now someone like Walter Payton reached over and said, I trust you. Because that's what giving someone your life story, especially if like Walter, he was gonna be, he was gonna be, he passed away by the time the book came out. So we fully had to trust that I was gonna treat him.

10:00
as he deserved to be treated. And when Walter Payton said, I trust you. Basically there wasn't another athlete on the planet that wouldn't say, if Walter trusted you, I trust you too. So it changed my career. What a testament to, uh, I don't know, just the integrity and the belief that someone has in you when Walter Payton, the greatest of all time and you know, in his last moments turns to you.

10:28
to tell that story. I mean, that's just so moving. Like, what was that? What was that like? I mean, it had to be both the opportunity and embracing it, you know? Like there's the excitement of that opportunity and then the subject matter and knowing that you're, you know, the man is dying. I mean, what a, I don't know. That would just be, that had to be a struggle of struggles. Every bit of it. I mean, you know,

10:58
I, he was my hero, right? I mean, I grew up worshiping like Walter Payton. Like I, I wanted to be Walter Payton. Everybody did, right? You know, if I could high step like that, if I could, you know, I would, I would give anything. And, but the challenge was that when he offered the invitation to me, I did not know that his condition was terminal.

11:24
And then he, you know, when he invited me into his house to tell me he wanted me to be the writer, he let me know that that was what I was up against was an uncertain amount of time. And yes, so there's high emotion because you're constantly, every day you're wondering, will I get another question in, right? Will tomorrow be the last day? Will today be the last? I mean, you didn't know. And because he was in pain, there was a, you know.

11:54
There were periods of each day where morphine and other things that were having to be used to control his pain would make our time together and unusable, you know? So you, you valued every, every question, every answer and, um, uh, every interaction and it was really powerful. How was he in that time? I mean, once he knew, you know, like, this is more just a curiosity question. I mean, was

12:23
How was that, that had to put a toil on you, I would think just watching that struggle. It was, and to watch him dwindle too, remember he was physically like the beast, right? I mean, he was a 210 pound beast. And by the time I got there, he was 155 pounds. So he'd already whittled away and he continued to lose more weight as I was there. So you're looking at this person that was as physically,

12:51
dominant as anyone in history in that sport. And yet, you know, you can't, I mean, it reminds you what cancer is, right? And so pretty powerful. But you know, the one thing about it was he had accepted his fate and he actually was careful to always lighten the room because he wanted people not to be worried and talking about what he was up against, but instead to be talking about.

13:20
Um, about good memories, right. Uh, as it happened one day. So his best friend, I'm sorry, I'm telling these all these long stories. No, this is what Don, I love it, man. This is like, this is what engages everyone. His best friend was his fullback, a guy by the name of Matt Sui, who played at Penn State and, uh, was the fullback for the bears and, uh, Matt, uh, Matt is a, you know, a big white guy and Walter, obviously a black guy and.

13:50
And so we're sitting there one morning in Walter's basement or one, you know, like late morning in Walter's basement flipping through channels and up comes the movie Brian's song, right? Which you might remember was about Brian Piccolo and Gail Sayers. And Brian Piccolo was the player who was dying in that movie. And in that case, Brian was white and Gail Sayers was black. And so...

14:19
the movie comes up and, and, and, and Matt, everybody froze like, Oh no, you know, this is essentially like Walter and Matt Suey. And, and so Walter says, Hey, let's watch a little Brian song. And Matt was like, uh, and he jokingly said, you know, Walter, it's kind of like our story. Walter looked at him and said, yeah, but in, in our story, the black guy gets it in the end. Right.

14:47
And just to make the moment light and funny, he could, he could make it humorous in that, um, which relieved the tension and allowed us to laugh and allowed us to, to engage in good stories. And that's really what, what made the book really special for me. When you think about his legacy and how great he was at everything, you know, hearing that just like further cements, like him.

15:15
as a person and like, I mean, look, you all, we all hope we're gracious and death and everything, you know, but the reality is not everyone is and not. And I don't know, hearing that and knowing, you know, what you read and you know, from storytellers like yourself and, you know, you, you wanna, I don't know, hope for that, but to hear it firsthand from you is, I don't know, I think just so special and you know, for how special of a person he truly was.

15:46
He was the greatest football player ever, in my opinion, and a better man than that. I think those are too seldom used. They seldom go together. Yeah. I know, what other highlights? You've written how many total books is it now? 30. So my most recent book, which was with the golfer Bubba Watson.

16:16
uh, was book number 33, which is crazy. And then have been lucky enough that 11 of them have become New York Times bestsellers, which is, um, kind of a crazy number. I would, if you'd have told me years ago, I would ever have one New York Times bestseller, I would have been ecstatic and to have experienced it 11 times is really incredible. What, um, obviously Walter stands out and you know, it's obvious why, um,

16:45
But maybe, I mean, with 33 and 11 best sellers, I mean, is maybe one that you don't talk about as much, but you'd want to put on the radar of people that are always, we're always at least curious creatures like you and I, looking for the next read and things like that. What would be another standout or even for maybe a different reason that kind of you think would be good to highlight? You know, it's...

17:14
They didn't get all the attention that some of the other ones have gotten, but I had an opportunity, just a random crazy opportunity that came up a few months ago where a publisher reached out. They had just secured the rights to do a book with a young man named Chris Nickich. Chris is the only athlete with Down syndrome.

17:42
to have completed an Iron Man triathlon. Wow. And I didn't know enough about Down syndrome at the beginning to understand why that particular affliction would make the ability to do an Iron Man so impossible. And you look at where he started, right? I mean, a kid on a couch playing video games and his father created a...

18:11
plan with him to just be 1% better every day. If you can do one push-up today, let's do our best to try to work a few days and then do two push-ups. And so he was able to build out a plan very well-defined, whiteboards all over his bedroom, marking out every day how he was just going to get a little bit better, just a little bit better.

18:41
And it allowed him to break every barrier and to tell everybody, don't tell me I can't because I'm afflicted. Sit back and watch because I'm going to prove something to you. And you realize, man, I mean, hey, does it make the rest of us feel like slackers? Right? We've got a million reasons not to do things. And here's this guy. So the book is called 1% Better.

19:08
And it's literally, it's the story of Chris and his family and how he worked. It came out just a few months, a couple of months ago, but it was intended to come out in time for this year's Ironman in Hawaii, which got canceled. And so, it kind of ruined the launch for him, but he was in the SB awards last year on ESPN as the most inspirational athlete.

19:38
of the year. He is just I, I marvel at and it just, it taught me so much, right? For sure. I mean, I watched a special, I, you know, I'm always the sucker for the, the game day specials they do like college game day. They do the guy and I don't remember his name, but he had down syndrome and he was a kicker. Yeah. Yeah. I saw it too. And now he's wanting to be an Ohio state kicker.

20:06
And I mean, they were telling the story about how he played football and all these things. And I have a couple down the line, not, I think it's like third cousin or something, that have Down syndrome that I grew up with and watched and knew. And like, so I was around it enough to know how limited they were, you know, and I'm sure there's variations, but still that, you know, cause watching that kicker story, I was like, unbelievable. Now I'd not heard of Chris.

20:34
And the triathlete, I mean, unbelievable. I mean, think about it, right? To do a triathlon, you're swimming in an open ocean, right? 2.4 miles. Then you're, then you're, you're, you're 112 miles on a bike. Then you're running a full marathon. Uh, I mean, to do, and to do it all in less than 17 hours. And, you know, he comes in at like 1650 or whatever it is, but for 16 hours and 50 minutes, this young man, you know, was, was driving towards something. And.

21:03
You know, 11 minutes later, he doesn't qualify. He doesn't finish, but he, you know, he, he, he bicycle crashed into an ant pile. He, all these things that could happen. And yet, you know, from what he hits from where he had started, none of that mattered to him because he was just tougher than his circumstances. And it reminded me, boy, you know, I got zero to complain about baby. Nothing. We have nothing to complain about. And.

21:32
The 1%, what an aptly titled. I mean, you know, one percent, less than 1% of all perfectly healthy men can even do try out, I mean, I have to think it's less than 1% much less with down syndrome. I mean, Wow. I need, I'm going to read that. I, I, uh, I feel motivated and, uh, blessed sitting here, even hearing that. Um, so I appreciate it. I know, uh, our listeners will as well.

22:00
Don, I know you've co-authored some books and I do want to get into a little bit of your process. You know, like, is that, is it co-authoring easier or harder? I think it's harder because obviously, you know, anytime you're committing to collaboration, you're, you've also, you know, my opinion of everything isn't necessarily the way it has to go. I have to, I have to be

22:30
aware I have to try to read my partner whatever it is and by read I mean understand them so that I know am I pushing too hard in one direction? Am I going? Is this the right mix of the storytelling and the lesson teaching? Because again, I don't think any book should just be a story. I think every book should be a lesson.

22:59
And, um, and so that's where I try to make sure those two things are always, uh, blended properly. Um, so yeah, it's, it's, it's more difficult. I would think so. Um, I love that story versus lesson though, like, cause I was hearing you say that. And I was like, well, it doesn't don't all story. No, all stories are not lessons there. They, you can be entertaining, but not have a lesson.

23:25
It's funny. I told this exact, almost this exact thing at a, I was invited to speak to a bunch of athletes who wanted to learn to become speakers. Right. And so there's some, some superstar athletes and there was this long time, all pro from the Denver Broncos. And he comes up to me afterward and he said, man, that was really enlightening. And I said, well, what caught your attention? He goes, my stories, like they have to have a point.

23:55
I said, yeah, they, they, they do, you know? And he said, wow, you know, I've, I've been telling all these stories and I've been thinking everybody's just really enjoying them. And I said, well, they probably do enjoy them, but boy, how much more impactful is your story if it includes a lesson, if it has a point, um, and he was like, oh man, awesome. And, and you realize that this guy for 10 years had been out telling stories to groups and audiences.

24:25
And it never once thought that the story needed to come in for a landing. You know, it makes me think of it's this time of year, uh, with, uh, John Candy and Steve Martin and playing strange and all the, here's a, here's a, here's a great idea map. Your stories have a point. It makes it so much more interesting for the listener. I need to go. I hadn't even thought about that line, but that is so, there you go. Steve Martin, you need to have that on your, uh, that should be part of your social media, like a meme or something. That'd be perfect.

24:55
And he's like, I'd like to meet for my friend. He has a lot of interesting anecdotes. Here's a good, you'll thank me later. Oh, I love that. You're like, you're quoting planes, trains and automobiles in our, in the podcast, it's awesome. Oh, no, I would never even think of that. But it is true that there's not a, every story doesn't have a lesson. Uh, not even a point necessarily. You might have a point, but it doesn't have a lesson. No, I love it. I love it. Um,

25:24
What about like on the Sports Illustrated side? Talk about some of your writing there. I mean, what would be familiar to people or maybe some of the athletes you've covered or some of the specifics behind what you've done with Sports Illustrated. So in my time there, I mean, there's at the senior writer kind of associate editor level, which is where I was.

25:50
There are only 30 of those writers in the entire world at any given time at sports illustrated, at least in the window that in which I worked there, the 12 years I was there. And, um, uh, and the one thing that, that, and so several of the key writers had important beats, right? Peter King covered the NFL, um, you know, Tom Verducci in baseball. Um, I was one of those who was, you know, I was a, I was a utility infielder. I'm ready to,

26:19
Uh, one week I could be in China covering a story about counterfeit golf clubs. Um, and the next week I could be at the Kentucky Derby. Right. So, um, you had no idea where you, but it was an extraordinary experience because. You, uh, unlike a beat writer where you're really fully invested in a subject, uh, like the NFL and you know, everybody and you, I, I, I would have to jump from.

26:48
you know, one topic to the next and immerse myself pretty quickly to get to a, um, a place that I could become conversant with people that were far greater experts, right? Whether it was, you know, uh, how to, how to avoid getting caught taking steroids, uh, by, you know, by, by working with, with chemists and scientists in Europe who were showing me how

27:17
you know, the testing was run so that they could then, once they knew how the tests were being done, then they could know how to alter a sample to help beat the test. Again, far more detailed content than I would ever have wanted to have learned, except that was the beauty of it. It was, you know, every time I would take on an assignment, it would often be into a space that I had no previous knowledge.

27:45
but that had to make you well-rounded if nothing else. It did. I mean, but that's what we, again, remember why I told you I got into this was because I have a high curiosity quotient, right? I have a high CQ. And I think that that's what makes anybody like yourself successful is, why did you start a podcast like this when you and I talked about it? I mean, you were on episode 73 of my podcast, right?

28:15
And the reason that I had you on was because the more I listened to what you're doing here, your curiosity allows you to pull from people really great content. It allows you to pull from your team really great ideas. It allows you to build. I think people with a high CQ are the most interesting people in the world to me, but they're also the people that can do more varied things.

28:44
And that's what Sports Illustrated allowed me to do. Yeah, and that's, you know, we talked about it. And I think there's, I've come up with like my top three like variables of successful people. One is natural curiosity. Two is like tolerance for risk. And then like, and three, I'm still determining. It's some amount of craziness and something else. I'm not sure.

29:13
Probably. Discipline, maybe. But to be determined, I guess when I write that book, maybe I'll have you write it. It's funny because if I could give you a third one, it's part of the work that you did prepping for our conversation today and some of the things that you suggested we might discuss.

29:42
One of them was like, what do you tell younger people, you know, who are kind of aspiring into your profession? And for me, the key to everything is being over-prepared. It's people, the person that you're in front of will always be impressed if you're over-prepared. And if they're impressed, they're gonna open up in more ways to you. If you, you know, the better prepared you are.

30:10
the better any conversation is going to go. And the better the conversation goes, the better the answers will be, the better your follow-up questions are. You know, but it all begins with this really solid foundation of being well-prepared. And I think that's, if I had to give somebody like a nugget there, it's, that is your, you control that. You control how well-prepared you are.

30:40
And if your commitment to preparation will show in everything you do from there on. I love it Don. Talking about Don Yeager, bestselling author and one hell of a great guy. So Don, you know what's interesting about yourself that I've been wanting, I didn't even have it in the outline, but I was like thinking about it. Natural, you know, writer, you come up,

31:09
you know, we've written 33 books, 11 bestsellers, but you've translated this into an ability to speak. So you're not only a great writer, a great communicator, which I know all our listeners are, I think they're checking that box every moment we continue, but talk about what you felt like has been your ability to translate.

31:36
the beautiful writing and storytelling and lesson telling into speaking. So thank you for asking, because that's actually a really interesting transition for me in my life. I had been a writer, obviously, for many years, but while at Sports Illustrated, they actually had a speaker's bureau, right? Where if you were an advertiser who spent a certain amount of money with the magazine and you were hosting an event, like let's say you were

32:05
Caterpillar and you're deciding to host your largest sales representatives at the Masters, you could actually get Sports Illustrated to send over a writer for, let's say, a dinner that you're having to share a few stories, maybe kind of answer some questions. Most of the other writers hated it. They didn't want to do it. They didn't find it intriguing. I loved it.

32:35
I love the idea of learning because I did all the prep work, right? I went to understand what does it mean to be successful at Caterpillar? How does success there in their business differ from success in the NBA where I was writing a story at the time or whatever it might be, you know? I wanted to try to compare what they were doing to what I already knew so that I could tell them stories that would really matter to them.

33:04
And I got excited by that opportunity. And so ultimately door opens sports illustrated is, uh, offering, uh, early retirement opportunities for people because the economy was changing. And I said, I'm going to go try speaking. I mean, I've done these events for sports illustrated, but I had never tried to sell myself as a speaker, but I went out and hired coaches.

33:33
I went out and I explored who would I be competing against. I went to events to watch my potential competition to see what they would look like. I did everything you would want to do if you were an athlete trying to get better, right? I watched game film of myself after a speech to see what I was doing well and what I wasn't.

34:01
80 speeches a year all over the world for companies, you know, as, as large as Microsoft and, um, and Oracle and, uh, you know, the Cisco systems, all the big, all the big companies. Um, and, and you just, I learned how to do it, even though I hadn't been, it hadn't been on my idea. You know, I, I'd never set out to be a speaker. It just happened to be something I found that I, that I enjoyed.

34:31
And, but I hired coaches. Like I didn't, I don't think much of what we do in life is completely natural. I think we have to go find people who can shorten our learning cycle. And that's what I went to do. It's a, it's, it's, it's good to hear you talk about like

34:53
you know, watching yourself and learning and everything you took. Like my, my wife, uh, gives me a hard time cause she'll hear me listening to our podcasts and she's like, do you not get sick of yourself? And they're in like, I'm like, yeah, I do. But like, I listened to every podcast because I'm trying to get better. You know, like I want to hear what I said and how I responded to something and how I made someone feel or like, you know, but you have to do it to get better.

35:19
That's exactly right. And I think, you know, anybody that stops doing that, I mean, I watched the speech yesterday that I gave three weeks ago that the company just sent me the, and that's one of the things, right? We say, sure, record anything you want, do whatever you want with it, just make sure I get a copy of it. And I'm using it for my purposes, which is constant growth and training. What, how would you describe your style?

35:47
of speaking, you know, for someone that might need a corporate speaker, you know, obviously they can go check out your website and we'll get to all that at the end. But, you know, but how would you describe your, your speaking approach? So I'm a storyteller first, but it's funny because I was literally at an event a couple of weeks ago in Pensacola and myself and several other speakers were talking about how we, what word we used, you know, are you motivational? Are you inspirational?

36:16
And I, I, for the first time tried, I said, you know what? I think I'm an activational speaker. Like I want to tell you a story that is inspired to get you to take action. And, and, but, but, so I don't just tell you the story and say, now go do it. I try to tell you the story and explain how you could go do it based upon what I've learned from the people I've worked with. So I, I kind of look at it and say, my goal, I study high performance. That's what I've been doing.

36:46
my entire life, I look at the very best and say, how do they do it? And I began when I was fresh out of college, my father challenged me that every interview I was going to do, he said, ask them what is something, find a question that you can ask every great interview you're going to do that will make you better. And the question I settled on was, you know, Ryan, if you could think about

37:14
the habits you've built into your daily routine that make the difference in your life. Give me the one habit that you think most affects your capacity for success. What makes you great? And what I learned was as I collected other people's habits, I began to understand how I could make myself better too. And so that constant commitment to improvement, all of those things, those are just lessons. And then I just put the lessons into application.

37:44
And in the application, I worked on getting better at what I was at my craft, whatever my craft was. I listened to you say all that and I'm thinking, okay. And I like, I'm the marketer in me. I distill things, you know, clients tell me a thousand things and I distill it. You know, that's beautiful. But here's what I would call you. You're, you're an enabler. You enable like you, because sometimes speak or speakers do things.

38:13
And, but if you drive action, you're an enabler as a speaker. And that is the best and most powerful kind of speaker. Wow. By the way, I just wrote that down. Trust me. You'll see it in my marketing. Hopefully you won't charge me for it, but that's a free one. Don the first one's always free. Cause I don't think I could afford you. Oh, I don't believe that. I don't believe that.

38:40
Um, I know you mentioned it and it was one of our questions. So I, um, you know, it, age is not the point. Maybe it's just more where they are in their journey, but what are some tips and some recommendations for whether it's the youth or the, you know, the, you know, someone that's getting into writing or speaking, like, you know, what are some of those and you've, you've shared some, but maybe if there's other specifics and you just talked about your process for betterment.

39:09
which is probably a lot of it, but are there other things that you'd put out there? The other thing that I wrote down when I considered the question, because I was preparing, right? The question that you had shared that you might ask me was the power of learning to become an active listener. You know, many people think of listening as a very passive experience. It's really not, right? A good listener.

39:38
It requires attentiveness. It requires a willingness not to be putting yourself into the next question, but to be present in the conversation right as it stands. To be a great listener is a lost art. And I think that that's one of those things. You and I talked about it before we even got on today. What's part of your gift as I listen to what you do, it's that.

40:07
Yes, you have a script, if you will, right? Something, but you're a great listener, which allows you to find the next great question. And that's where I just, I think that most people, they've all, they've come up with their list and these are the questions I'm gonna ask and you have to listen. And then, but do it, do it with an active mindset. Yep. I love that. That is, that is an art. And I don't know, like, yeah, I was,

40:36
My wife thinks I'm not the best listener, but you know what it is. Well, you're probably not for your wife. But the problem is I have a bit of ADD and when I'm in podcasts, like with you, I mean, every other distraction in my world is off when I'm, when I have a podcast guest and I'm talking with someone, I've got my headphones on and when I, I'm one of the best listeners on the planet when I'm focused, you know.

41:04
I'm probably one of the worst listeners when I'm not. And so you have to create an environment for focus. And that doesn't mean it's perfect, but I also, my brain works in weird ways. I can be talking with guests and I can layer my thinking. I can be listening to absolutely everything that you're saying, but I can stack four questions because you'll say something or a guest will say something.

41:30
and it will stack three questions down the line. And I can focus in the moment while layering the three that are coming, I don't know what, it's a blessing and a curse at the same time. I love that, creating an environment for focus. Again, I take notes even while I'm, I mean, I'm not used to being interviewed, I'm used to being the guy asking the questions, but so I can't help myself. You're saying good stuff, I'm writing it down. No, I love it, Don. Hey, we're learning from one another. And I...

41:59
I'm blessed to have met you. But I'll give you another one. I call it creating space. It's one of those other things where if you don't create space for things to happen, and it's a little different than focus, it's kind of like, some people might say, well, you carve out time for things. But I'll do things that create space for other things to happen.

42:26
And I think that's another one that I put out there. But so, um, Don, let's talk as a, you know, we're starting to close out a bit here. Um, you know, what's. What's the now and the future for you, my friend. I mean, you've, you've done so much. You're doing so much. You've got the corporate competitor podcast, which I was blessed to be on. And, you know, I, you know, but what's, what's the here in the now for you? Well, the podcast is one of those things. I mean,

42:55
You've been doing this. I'm a little late in the game. I started it during the pandemic because like everybody else in the world, I thought another podcast was necessary. But what I was looking for, and you know, as a marketing genius as you are, you understand the key is too many people want to be everything to everybody, but the really successful people find their lane.

43:22
They find their lane and then just dominate. And so I looked at my two worlds were sports and business. That's who I'm speaking to today are corporations. And so I wanted to know what did business executives who had, I read an ESPN article that showed that Ernst & Young had done some research that shared that 92% of the women who work on the C suite, right?

43:52
of Fortune 500 companies were once athletes. 52% of them played sports in college. You start watching, there's an equally disproportionate number of men who also were athletes who are now today leaders. So I wanted to talk about what did being an athlete teach them as leaders? How did you become a better leader by being an athlete? And when you start to mix those two and the stories are fun, I mean, listening to you and your...

44:21
And you know, your history was awesome. The idea of learning, and for some of these executives, they haven't told those stories in 20 years, right? So it was fun for them, but for me, I get to learn the root of their leadership genius today, because it often happened in a sporting environment. So the podcast has become extraordinarily important to me because it opens doors for me to interview

44:50
you know, people like, you know, Kate Johnson, who was, who's a marketing leader at Google and was, you know, she became a goal setting genius when she was on the Olympic crew team for the United States. I had Disney's CEO Bob Chapek on. They talked about how to be better prepared and CEO of Delta Airlines, Ed Bastion came on to talk about how.

45:19
You know, how important it is to be a visible leader. Like he has a rule that he spends no more than 50% of his time in his office. The other 50%, he's in the field meeting customers and employees. I mean, that's a pretty high bar for an executive who could probably spend 95% of his time in the office. So I love, again, it's just, I'm satiating my own curiosity, but I'm getting to do it with people like you, which is awesome.

45:50
I love it. Before we get into where everybody can keep up and find you for speaking, find your books and all that, you got time for a little rad or fad? I give you one keyword and you tell me rad or fatted. You know, everyone wants to add some context, so it's turned into that, so you can add context if you want to. I'll do my best to limit and be appropriate, be right. First is online coaching. Rad or fad? Rad.

46:19
Absolutely rad. I'm a big fan. Now I have to ask a follow-up though. Does it, you know, you don't strike me as this, the cynical type, but like everyone, you know, your joke about the 13 year old that's writing the book. Does, do you get it cynical at all about everyone's kind of a coach now? I, it is, you know, it is funny, right? Especially when you start, when you realize now there are like, you know,

46:46
weekend courses where you can go become a certified life coach or whatever it is. You know, I mean, it's like, first off, I don't even know what a life coach is exactly, but more importantly, I think, you know, as I told you, I'm, I'm a big fan of coaching. I seek it all the time. So I'm willing to go learn from everybody. The question is sometimes what I'm learning is what not to do. And so, you know, yes, I think sometimes it's a.

47:14
You, you know, you, you listen for a very short period of time and you realize my, my takeaway here is I'm not going to learn, uh, how to do what they're suggesting. Learning not what to do. Rad. It's legit, right? All right. Number two, social selling. Rad. I totally believe that, you know, the, that, that's the, that's the model. Yeah. Ding, ding, ding.

47:44
Three, Facebook meta, the metaverse. That is so fad. I'm like lost on, and in the timing of it could not have appeared more questionable. Exactly, like, oh, Congress is investigating. Let's change our name.

48:11
I did a TikTok video where I was pretty much like, ah, hmm, let's see here. I would, I would miss it. I, the only thing that scares me is my kids do put a lot of value in their digital, uh, presence. So, uh, I don't know. I'm, uh, I'm somewhat fearful that we're.

48:34
You know, at least when I'm, I don't know, in the nursing home or wherever I am in 35 years or whatever, that it's going to be in a, a virtual world. Yeah, exactly. When they're changing your digital diapers. Yes. Uh, I don't know, Dodd, it's been awesome, man. Tell me, let's, let's tell everybody where they could, you know, learn about the podcast, uh, find you, um, check out your books and speaking and everything else.

49:02
Well, first off, you know, thank you. But I, but the, so I would tell you our episode and some of the stories you shared in the time, you know, who beat it up. It's great. I hope that people will go to corporate competitor podcasts. It's on all the major platforms like yours. And as I said, it's episode 73. I should have given you a Jersey number or something like that. But.

49:29
But then everything else is really at Don Yeager, which is D-O-N-Y-A-E-G-E-R on all social and then DonYeager.com. And for that one, because I would have listened to a good marketing executive like you, I own all of the misspellings of my last name also. Smart. So that they all direct you to the right spelling at some stage so you can botch my last name and you'll likely find me nonetheless. I love it, Don. Hey, man.

49:59
I, uh, I want to continue this and, uh, want to get to, to know each other even better down the road. I know we can help each other and, uh, I just like it, man. Uh, ditto. Uh, so great. And, um, and thanks for the time, the preparation and the hard, the, the, the, the work that you put into making, uh, your community whole.

50:21
Hey guys, you know where to find us. We're at theradcast.com. You can search for all of our content, any keyword. Search for badass, you'll find Don Yeager. Hey guys, you know where I'm at, at Ryan Alford on all the platforms. We'll see you next time on the Radcast.